The archive · Money & Fintech · Product decision · 2025–2026
Bachatt's daily-SIP bet: 3M Indian merchants saving ₹100 at a time
Bet: India's merchants need daily flexible saving, not monthly SIPs; Bachatt hit 3M users, 2M+ monthly mutual fund transactions, and a $12M Accel round.
Bachatt
What the business is
Delhi-based AI-led savings and wealth app for Indian merchants and self-employed workers: users save from ₹100 into debt mutual funds from SBI, ICICI and Axis AMC, with daily-flexible features, and Bachatt is adding AI-led wealth advice and instant merchant credit.
Starting capital：$12M Series A led by Accel with existing investors Lightspeed and Info Edge Ventures, announced March 31, 2026, after a $4M seed round in April 2025.
How it started
Founded in 2025 by Anugrah Jain, Ankur Jhavery and Mayank Agarwal, Bachatt set out after a gap the founders saw in Indian finance: most products assume fixed monthly salaries, but hundreds of millions of shopkeepers, traders and self-employed workers earn daily with small variability. A traditional monthly SIP or fixed deposit is the wrong shape for that income, so the founders designed a savings product for variable cash flow and targeted the merchant and self-employed segment that banks and brokerages under-serve.
What happened
The app launched in May 2025 with debt mutual fund savings starting at ₹100, built alongside asset managers and registrars to add features like easy KYC, top-ups and withdrawals, pausing savings, weekend saving and instant withdrawals. A $4M seed in April 2025 funded the initial build; by February 2026 Bachatt reported over 2 million mutual fund transactions in a single month. The $12M Series A announced March 31, 2026, led by Accel with Lightspeed and Info Edge Ventures, funds scaling the savings base and two new products: an AI-led wealth engine that monitors more than 4,000 mutual fund schemes and market patterns, and a credit product promising near-instant working capital for merchants.
No ending yet — it is still running.
Background
Bachatt, a Delhi-based AI-led savings and wealth platform founded in 2025 by Anugrah Jain, Ankur Jhavery and Mayank Agarwal, targets a segment mainstream Indian finance largely ignores: the country's roughly 300 million merchants and self-employed workers, from kirana shopkeepers to jewellery retailers and auto dealers. Their cash flows are daily and variable, which is exactly why traditional monthly SIPs and fixed deposits fit poorly.
Bachatt's founding bet was that these users will save if the product matches their income pattern. Its base product lets users invest as little as ₹100 into debt mutual funds from SBI, ICICI and Axis AMC, with features co-designed with asset managers and registrars: easy KYC, pause, top-ups and withdrawals, weekend savings and instant withdrawals. Since launching in May 2025, the company reports more than 3 million users and over 2 million mutual fund transactions in February 2026 alone.
The startup raised a $4M seed in April 2025, then a $12M Series A announced March 31, 2026, led by Accel with existing investors Lightspeed and Info Edge Ventures participating. The capital funds scaling the savings base and two new products aimed at the same customer: an AI-led wealth engine that monitors more than 4,000 mutual fund schemes and market patterns, and a credit product promising predictable, near-instant working capital for merchants.
Bachatt's ambition is to become a financial partner for the merchant and self-employed segment, building five or six tailored financial products, and it plans to grow from roughly 3 million to 30 million users within 12–24 months. The bet is early and competition in Indian wealthtech and small-business credit is intense, but the usage numbers — millions of small transactions from a population traditional SIPs never served — are the evidence that the product shape was the point.
What has to be true
- Most Indian financial products assume fixed monthly salaries, while merchants and self-employed workers earn daily with small variability.
- A ₹100 minimum with pause, top-up, weekend and instant-withdrawal features makes saving fit daily cash flow instead of forcing users into monthly commitments.
- Partnering with SBI, ICICI and Axis AMC gave the flexible product regulatory and trust rails from day one.
- 3 million users and over 2 million mutual fund transactions in one month (Feb 2026) showed the wedge could scale before wealth and credit launched.
- Accel, Lightspeed and Info Edge Ventures backed the same segment thesis twice, validating the product-led approach.
What can be applied
Match product shape to how customers earn: flexible ₹100 savings with pause and instant withdrawal beat monthly SIPs for daily-cashflow merchants; one proven wedge funds the next product.
Aftermath
As of March 31, 2026, Bachatt reports over 3 million users on its debt-mutual-fund savings solution and aims for 30 million users within 12–24 months. The $12M Series A led by Accel, with Lightspeed and Info Edge Ventures, funds customer acquisition plus an AI-led wealth engine monitoring over 4,000 mutual fund schemes and merchant credit for near-instant working capital. The target remains India's roughly 300 million merchants and self-employed, where competition in mutual fund distribution and small-business credit is intensifying; revenue and profitability had not been disclosed.
Sources
- Bachatt raises $12 million in funding led by Accel to expand AI-led savings, credit play
- Bachatt raises $12M in Series A funding round led by Accel
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