Curefoods bought Krispy Kreme's South and West India operations to own real brands

Curefoods is a Bengaluru cloud-kitchen company housing brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, with 500+ kitchens and stores in 40 cities.

$158M raised to date per Tracxn; acquisition terms undisclosed, with Landmark Hospitality Services investing an undisclosed amount for a Curefoods India stake

Founded in 2020 by former Flipkart executive Ankit Nagori, Curefoods grew a portfolio of cloud-kitchen brands across 40 Indian cities, riding a sector the National Restaurant Association of India said expanded at a 30-40% CAGR from 2019 to 2024.

In late 2024 Curefoods acquired the South and West India operations of Krispy Kreme, the US doughnut and coffee brand operating in 40 countries; terms weren't disclosed. The operations were previously managed by retailer Landmark Group, and with the deal Landmark Hospitality Services acquired a stake in Curefoods India for an undisclosed amount.

Acquiring an established global brand's operations is a deliberate step out of pure cloud kitchens into franchised, offline food service.

The counterparty structure — Landmark taking equity in Curefoods — aligns the seller with the acquired business's future.

It continues a buy-and-invest pattern (Yumlane, Hogr) of assembling capabilities rather than building everything in-house.

Buying an incumbent brand's regional operations buys demand that marketing can't: a licensed icon brings stores, staff and customers in one deal, with the seller invested in your success.

As of the December 31, 2024 announcement, Curefoods was integrating Krispy Kreme's South and West India operations, with Landmark Hospitality on its share register; the company pointed to 53% fiscal 2024 revenue growth and a more than halved net loss.