The archive · Developer & Business Tools · Product decision · 2025–2026
Hera bets AI turns 5-hour motion-design jobs into 5 minutes; top-traffic startup of YC S25
AI motion designer that creates editable animations from plain English; 100k+ waitlist, 200k+ animations, most-visited YC S25 startup — still running.
Hera (hera.video)
What the business is
Hera is an AI motion designer: describe an animation in plain English and it generates editable, code-based motion graphics — infographics, kinetic typography, product videos — that users refine on-canvas with brand kits.
How it started
Peter Tribelhorn, a WHU graduate, spent years at Lunar X acquiring and scaling YouTube channels with 30M+ combined subscribers, producing 240+ videos and hiring motion designers weekly. He teamed up with Chia-Lun Wu, an early Vyond developer who built Vyond Studio, after meeting at a Berlin party. They applied to YC four times and were rejected three times; partners repeatedly said they needed users, paying users and retention.
What happened
Hera launched in May 2025. Within two months it had 100,000+ waitlist signups; its YC launch post reported 3,000 users creating 15,000+ animations in the first week, with some users selling invite codes. WHU reported that within weeks of launch over 200,000 animations had been created, 20,000+ new users joined weekly, and Hera became the highest-traffic startup in YC's S25 batch at roughly 200,000 monthly web visits (CrustData).
How it ended up
Still running: active per its YC profile as of 2026-09-02, with the founders expanding from motion graphics into product-launch videos; no exit or failure.
Background
Hera is an AI motion designer that turns a 5-hour After Effects job into a 5-minute task: describe an animation in plain English and it generates editable, code-based motion graphics, with on-canvas refinement and brand kits. The founders' research, from 130 video teams, was that 95% of motion-design time is manual button clicking, not creative work.
Peter Tribelhorn, a WHU graduate, had built YouTube channels with 30M+ subscribers at Lunar X and paid motion designers thousands of dollars weekly; Chia-Lun Wu had built Vyond Studio, a drag-and-drop editor used by 20,000 businesses. They applied to Y Combinator four times and were rejected three times, with partners demanding users, paying users and retention before acceptance into the S25 batch.
Launched in May 2025, Hera got 3,000 users creating 15,000+ animations in its first week and passed 100,000 waitlist signups within two months. WHU reported it became the most-visited startup in YC's S25 cohort, with roughly 200,000 monthly web visits, 200,000+ animations created and 20,000+ new users per week within weeks of launch. As of 2026-09-02 the company is still active and running.
What has to be true
- The case documents a contrarian bet: motion design is software mastery, not creativity, and an AI can make it conversational — testable by whether creators abandon After Effects.
- It has concrete, dated traction evidence: 100k+ waitlist signups in 8 weeks, 200k+ animations, 20k+ new users per week, and the highest traffic of any YC S25 startup.
- The four-application YC journey shows acceptance following traction, not the other way around: three rejections demanded users and retention before the fourth try.
- The founders were the customer (a 30M-subscriber YouTube network; Vyond Studio), making the wedge concrete rather than hypothetical.
What can be applied
Sell the outcome, not the tool: instead of a faster After Effects, Hera sold 'animation from a sentence', letting two founders out-attract a YC batch and build a waitlist before proving revenue.
Aftermath
As of 2026-09-02 Hera is active per its YC profile: founded 2025, Berlin-based, five-person team, Summer 2025 batch. The product remains live at hera.video with waitlist-driven onboarding, and the YC profile says revenue is doubling monthly. No external funding figures beyond YC have been disclosed in the sources reviewed, and there is no exit or shutdown.
Sources
- Why I'm Not Surprised That a German Founder Built the Most Popular Venture in YC's S25 Batch
- Launch YC: Hera: Your AI Motion Designer
- Hera: AI Motion Designer
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