EN
Back to the archive

The archive · Money & Fintech · Strategic decision · 2009–2026

Paga bet Nigeria would pay by phone: 21M users, N17.1tn in 2025, expanding

Paga bet unbanked Nigerians would trust agents and phones; 21M users, N17.1tn in 2025

Paga

The betThat millions of Nigerians without bank accounts would trust agents and phones for payments—and that transaction rails, not banking, would be Paga's business.Scaling

What the business is

Paga is a Nigerian payments network that lets users send, receive, and store money by phone, with agents for cash in and cash out.

Starting capital$45 million raised to date (through 2025)

How it started

Tayo Oviosu founded Paga in 2009 after seeing how little digital payment infrastructure Nigeria had; the idea was that phones plus agents could serve people banks ignored.

What happened

It grew steadily in Nigeria, stayed private and profitable, and expanded its product line into SME tools (Doroki) and an infrastructure business (Paga Engine) that other companies build on.

How it ended up

Still independent and profitable; processing N17.1 trillion in 2025 and now expanding beyond Nigeria into new markets, stablecoins, and AI-enabled commerce.

Background

Paga was founded in 2009, when Tayo Oviosu bet that most Nigerians would never get bank accounts but would still need to pay, send, and receive money. Instead of building a bank, he built a payments network reachable through phones and a chain of local agents, so cash users could deposit and withdraw without ever opening an account. Seventeen years later, that bet has held: Paga says it has served over 21 million users and processed more than N23 trillion since launch.

The company stayed privately owned and profitable while many fintech rivals raised huge rounds and consolidated. In 2024 it processed N8.7 trillion, and in 2025 volumes jumped 96% to N17.1 trillion (about $12 billion). It now runs three lines: Paga consumer payments, Doroki for small businesses, and Paga Engine, its infrastructure business. In 2025 TechCabal still ranked it among Nigeria's biggest fintechs.

In 2026 Oviosu stepped back from running Nigeria day-to-day to become Group CEO, handing the local business to an acting CEO. The company is expanding into new African markets, launched US banking for the diaspora with Regent Bank, and became PayPal's local partner in Nigeria. It has raised $45 million to date and says it is planning a fresh round to fund this next phase.

What has to be true

  • Cash users needed a way to transact without a bank account, and agents made that possible locally.
  • Paga kept ownership and profitability instead of selling to a larger bank or fintech.
  • Scale in Nigeria (N17.1tn in 2025) gave it credibility and leverage for partnerships.
  • The same rails could be reused for new markets, stablecoins, and AI commerce.

What can be applied

Betting on the layer beneath banking—payment rails reached through agents—let Paga stay independent, profitable, and expand while bank-centric rivals consolidated.

Aftermath

As of April 2026, Paga is profitable, processing over N1 trillion monthly, and restructuring for expansion: Oviosu leads Paga Labs (stablecoins, blockchain, AI-enabled commerce) as Group CEO while Opeyemi Oyinloye runs Paga Nigeria pending regulatory approval. Partnerships with Regent Bank (US diaspora banking, Sept 2025) and PayPal (local partner, Jan 2026) anchor the international push, and a new funding round plus acquisitions are expected.

Sources

spotted an error? The archive wants to know.

Your turn

You just read one. Describe what you are building, and see who is betting on the same thing.

Free account · 3 free questions · no card

Related cases