What the business is
Peloton makes connected fitness hardware and the subscriptions that run on it.
How it started
Tom Cortese co-founded Peloton and spent nearly 12 years as chief product officer, leading development of new fitness equipment such as its rower.
What happened
After a major post-pandemic sales dropoff, Peloton announced layoffs and cofounder-CEO John Foley's departure in February 2022; CEO Barry McCarthy responded with new subscriptions and a bike-leasing option. On 2023-09-26 Peloton announced Cortese would step down and move to an advisory role from November 1.
How it ended up
Nick Caldwell — 15 years at Microsoft, VP of engineering at Reddit (2016–2018), senior director of product and engineering at Google, and VP of engineering and general manager at Twitter (2020–2022) — took over the product organization.
What has to be true
Caldwell's résumé — Microsoft, Reddit, Google, Twitter — is software and platform leadership, matching McCarthy's subscription-led turnaround.
Cortese's departure follows Foley's, leaving McCarthy as the non-founder face of the recovery.
Cortese framed the exit as making room for 'new perspectives', with the advisory role smoothing the handover.
What can be applied
Turnarounds often swap the builder for the operator: founder hardware instincts give way to software leadership when subscriptions must carry the company.
Aftermath
As of 2023-09-26 Cortese was set to become an advisor on November 1, and Caldwell was taking over the product organization under CEO Barry McCarthy's profitability plan.
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The sources
- Peloton co-founder Tom Cortese is stepping down theverge.com