What the business is
Titan AI is a mobile games studio using generative AI to create game art and levels, making free-to-play runner games for underrepresented audiences.
Starting capital
More than $500,000 in pre-seed funding led by Berkeley SkyDeck, with seven angel investors including Andreas Gross (Meta), Benjamin De la Clémendière (BlackoutLab), Yury Mazanik (Belka Games) and Bob Meese (Duolingo).
How it started
Co-founders Fabien-Pierre Nicolas (former VP of US marketing at SmartNews) and Victor Ceitelis (co-founder of generative AI startup Scenario) wanted to make games for people they love: Nicolas grew up with an LGBTQ+ parent and his wife is Korean; Ceitelis is LatinX born to Chilean parents who never saw his people as the hero in games.
What happened
Titan AI uses Stable Diffusion and DALL-E for 2D graphics, proprietary technology to combine them with 3D models, and is training AI to build easy, medium and hard level segments. It has shipped Aztec Spirit Run — a hero racing Conquistadores to defend a temple's treasure, reversing the plunder narrative — plus prototypes KPop Dream Run, Reptile Dream Run and Holy Bible Run: Jesus Miracles, with hundreds of AI-generated customisation elements like outfits and tattoos.
What has to be true
The endless-runner template is a decade-proven format, making it a low-risk testbed for AI-generated content.
Generative AI attacks the $250K-plus cost of mobile game art — the studio's core cost problem.
Underrepresented audiences are an unserved market: most already play runners, but rarely see themselves as heroes.
The founders' Scenario pedigree in generative AI for games gives the proprietary 3D-combination tech credibility.
What can be applied
Generative AI collapses the cost of testing game ideas: cheap content turns representation from a risky pitch into a portfolio of prototypes.
Aftermath
As of the 6 December 2023 report, Titan AI had launched Aztec Spirit Run and three prototypes with hundreds of AI-generated customisation elements, planned faster characters and collectibles like golden skulls, and was secretly experimenting with another game template beyond runners.
FOLLOW THE EVIDENCE