Ex-Agentforce engineers raised $5.1M to build Zaro, an AI workspace you own

Zaro is a London startup building a single AI workspace where agents share a context layer and apps are built on a company's own files and decisions.

$5.1M pre-seed led by Cherry Ventures (committed before Zaro had a product), with angels including Thomas Wolf, Thomas Dohmke, Charlie Songhurst, Mandeep Singh and Convergence cofounders Marvin Purtorab and Andy Toulis.

Five of Zaro's eight staff built AI agents at Convergence, which Salesforce bought 11 months in; the team then helped ship Agentforce. CEO Michael Bajwa was Convergence's first hire, growing it from zero to £1M in annual recurring revenue in 10 weeks.

Zaro replaces a sprawl of separate AI tools with one workspace: agents feed a shared context layer that powers custom apps built from the company's own files and decisions, and the company can take its context elsewhere. It already runs its own HR, finance and facilities on the platform and ships an app store of ready-made workflows.

The team's pedigree is the thesis made flesh: they built agents inside a vendor and watched context fail to compound.

Enterprise buyers jittery about per-seat SaaS are looking for alternatives as incumbents from Salesforce to SAP bolt agentic layers onto their suites.

Cherry Ventures committing before a product existed is a bet on the team, not the demo.

When a platform vendor owns the data layer, customers' intelligence accrues to the vendor — the counter-product sells ownership of context itself.

As of 2026-06-09 Zaro is eight people, days out of stealth. The Next Web notes several claims remain untested — the cost and context figures are Zaro's own, it calls Agentforce a $1.2bn-ARR product where Salesforce's own figures sit nearer $800mn, and the team contributed to Agentforce after the acquisition rather than building it alone.