Gozem在法语非洲的Grab式押注：洛美摩的出行成长为超级应用

做的是什么生意

A super app for Francophone Africa: motorcycle, tricycle and car rides, food and parcel delivery, vehicle financing and mobile money across Togo, Benin, Gabon and Cameroon.

启动资金：Over $12M raised by Dec 2021 ($7M in three seed tranches plus a $5M Series A); $30M Series B in Feb 2025 split $15M equity / $15M debt, with IFC backing its vehicle-financing program.

起因

After building companies in Southeast Asia, the French-Singaporean duo Gregory Costamagna and Raphael Dana saw how Grab and Gojek had transformed cities there, and that Francophone Africa — which gets almost none of the money and attention flowing to Nigeria, Kenya or Egypt — had no equivalent. With Emeka Ajene they launched Gozem in Lomé, Togo, in November 2018 as the country's first motorcycle ride-hailing service.

经过

COVID-19 halted geographic expansion and pushed Gozem vertical: it added e-commerce and parcel delivery, then a lease-to-own vehicle financing program that deployed 1,500 vehicles by 2021 and around 7,000 by 2025 with help from the International Finance Corporation. The December 2021 $5M Series A (investors including Thunes and SMRT's Momentum Ventures) backed expansion to 13 cities across Togo, Benin, Gabon and Cameroon, past 800,000 registered users and 5M trips, with 250 staff by then. In November 2023 Gozem acquired Beninese fintech Moneex to launch Gozem Money, a mobile-money service that now processes millions of dollars a day, and in February 2025 it raised a $30M Series B co-led by MSC Group's SAS Shipping Agencies Services and Al Mada Ventures, earmarking the capital to scale vehicle financing and digital banking.

结果

Still running and scaling: nearly 10,000 registered drivers, more than a million cumulative users, monthly users in the hundreds of thousands, a $50M run-rate gross merchandise value across its verticals, and announced plans to raise another $20M for expansion across Francophone Africa.

可借鉴之处

复制成熟模式没问题，前提是同时转移缺失的前提条件：Grab的玩法在Gozem市场奏效，只是因为公司为司机提供了他们永远买不起的车辆融资。