The archive · Developer & Business Tools · Product decision · 2021–2025
Anything's vibe-coding bet: $2M ARR in two weeks, $11M at $100M valuation
Ex-Googlers shut a profitable $2.2M-run-rate marketplace to rebuild as Anything; 700K users and $100M valuation in two months
Anything (Create)
What the business is
Anything is an AI 'vibe-coding' app builder that turns natural-language prompts into complete web and mobile apps, bundling backend auth, databases, payments and hosting, monetized via subscriptions.
Starting capital：Total $19.5M: about $3M raised before the 2023 pivot, $8.5M by August 2025 (including a $5.5M Bessemer-led round with angels from Shopify, Front, Zapier, Intercom and Shippo), then $11M led by Footwork with Uncork, Bessemer and M13 at a $100M valuation.
How it started
Dhruv Amin and Marcus Lowe, former Google product leads, started Create in 2021 as a bootstrapped marketplace connecting startups to freelance engineers and AI coding tools; it was profitable from day one and reached a $2.2M run rate by September 2023. After ChatGPT's November 2022 debut they concluded AI would eventually write sophisticated code itself, making their marketplace obsolete, so in October 2023 they shut it down, laid off half of their seven-person team, and began rebuilding around AI.
What happened
The rebuild took about two years: an April 2025 release added full online-business features (backend auth, payments) and the company renamed itself Anything. Its public launch on August 7, 2025 — the same day OpenAI released GPT-5 — drew 3.2M views and 30,000+ sign-ups in 72 hours, then 700,000+ registered users and a $2M annualized run rate within two weeks. August brought $8.5M in funding, and on September 29 Anything announced an $11M round at a $100M valuation led by Footwork, alongside Anything Max, an autonomous engineer that tests apps and ships fixes.
How it ended up
Still live and scaling as of December 2025: valued at $100M two months after public launch, with nontechnical users shipping commercial apps to the App Store (an AI hair-stylist app, a gum-health tracker) and the founders pushing toward autonomous AI dev teams where users act as product managers.
Background
Anything is an AI vibe-coding app builder founded by ex-Google product leads Dhruv Amin and Marcus Lowe. The pair had run Create, a profitable marketplace pairing startups with freelance engineers and AI coding tools, which reached a $2.2 million run rate by September 2023 — until the ChatGPT moment convinced them AI would soon write production code itself.
In October 2023 they shut the marketplace down, laid off half of their seven-person team, and rebuilt. After roughly two years, Anything launched publicly on August 7, 2025 — the same day OpenAI released GPT-5 — drawing 3.2 million views and more than 30,000 sign-ups within 72 hours, then 700,000+ registered users and a $2 million annualized run rate within two weeks.
In September 2025, Anything raised $11 million at a $100 million valuation led by Footwork (with Uncork, Bessemer and M13), bringing total funding to $19.5 million, and launched Anything Max, an autonomous engineer that tests apps and ships fixes. Users had already shipped commercial apps to the App Store, including an AI hair-stylist app and a gum-health tracker.
The bet was that infrastructure, not the model, is the moat: Anything owns databases, payments and hosting so nontechnical people can monetize finished apps, positioning itself as 'the Shopify of vibe coding' rather than a prototyping tool.
What has to be true
- The founders converted a profitable $2.2M-run-rate business into a risky AI bet after concluding AI would make human-dev marketplaces obsolete.
- Owning backend infrastructure in-house (databases, auth, payments, hosting) differentiated Anything from rivals bolted onto Supabase.
- Launching the same day as GPT-5 gave the product a global attention spike: 3.2M views in 72 hours.
- Hitting $2M ARR in two weeks let a $100M valuation round close just two months after public launch.
- Nontechnical users shipping paid apps (hair-stylist, gum-health) demonstrated the production-grade claim rather than just prototypes.
What can be applied
A profitable business can be worth destroying when a technology shift makes its model obsolete; the moat to rebuild around is owning the full stack users need, not the prototype.
Aftermath
As of December 2025, Anything remained live and scaling: valued at $100M after the September round, with total funding of $19.5M and a subscription app-builder business. The company was pushing users toward autonomous AI dev teams — people acting as product managers while agents build, test and fix apps. Amin told CNBC that the sophistication of buildable apps 'in a year, or even two years, is just going to be dramatically different,' and that he hoped the hardcore pivots were behind them.
Sources
- Vibe-coding startup Anything nabs a $100M valuation after hitting $2M ARR in its first two weeks
- These Ex-Googlers' AI App Builder Is Now Worth $100M
- 33-year-olds shuttered their $2M-a-year startup, risked running out of money—now their AI business is valued at $100M
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