What the business is
A Bengaluru D2C athleisure and functional apparel brand selling leggings, tops, outerwear and accessories via site, marketplaces and stores.
The bet
That a women-first technical athleisure brand can scale as omnichannel retail — its own site plus 40-plus stores — and stretch into menswear.
Starting capital
Rs 160 crore ($16.8M) Series B led by Singularity AMC, after a $15M Series A in May 2022
How it started
Minu Margeret founded BlissClub in 2020, initially focused on technical activewear for Indian women.
What happened
The company expanded into an omnichannel business with more than 40 retail stores and a recently launched menswear line; FY25 operating revenue rose 51% to Rs 131.5 crore from Rs 87 crore in FY24, with losses cut by more than half on lower employee costs.
What has to be true
FY25 showed the model compounding: revenue up 51% to Rs 131.5 crore while losses more than halved on lower employee costs.
The brand moved beyond its online-only start into more than 40 stores, betting Indian activewear shoppers convert better offline.
A menswear line opens a second category on top of the core women's technical activewear business.
What can be applied
D2C brands that reach real unit economics reopen their funding window: growth with narrowing losses is the pitch investors fund.
Aftermath
As of the August 2026 round, the Rs 160 crore was earmarked for new categories, offline retail expansion, product development and talent for the next phase of growth. BlissClub had not yet filed its annual financial report for FY26.
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