Bluwhale bets AI agents need an on-chain 'intelligence layer'; $100M, Binance listing

Bluwhale is a Singapore-based decentralized AI network that powers financial AI agents on blockchains — a Layer-3 stack combining user financial-health scores, data, storage and compute.

That AI agents will run on blockchains and need one layer aggregating wallet data, storage and compute — Bluwhale pivoted from Web3 ads to that 'intelligence layer'.

$7M seed (March 2024) led by SBI; $100M announced January 2025 (incl. $75M token purchase commitment, seed/Series A and node-sale proceeds); $10M Series A (October 2025) led by UOB Venture Management.

Founded in 2022 by Han Jin and Adam Rowell — machine-learning veterans from Stanford, Berkeley and TikTok — Bluwhale first built an AI personalization protocol that indexed wallet behavior so dApps could reach opted-in users, raising a $7M seed led by SBI in March 2024 and claiming 180 companies in beta with 270M+ wallets indexed.

In January 2025 SiliconANGLE reported a $100M raise and a strategic pivot: partnering with Caldera to build Oceanum, a zero-knowledge Layer-3 rollup on Arbitrum for AI agents and models, marketed as the 'intelligence layer' spanning all L1/L2 networks. In October 2025 Bluwhale closed a $10M Series A led by UOB Venture Management, with SBI Holdings and top-100 blockchains including Sui, Tezos, Cardano, Arbitrum and Movement Labs; its TGE followed on October 21, listing $BLUAI on Binance Alpha and Futures.

Still scaling: 3.6M+ users worldwide, hundreds of AI agents live on- and off-chain, and institutional partners (UOB, SBI, major chains) on multi-year commitments.

Bluwhale monetized the same wallet intelligence twice: first as ad targeting, then as the data and compute infrastructure for on-chain AI agents.

Institutional backers — UOB Venture Management, SBI Holdings, Cardano, Arbitrum, Sui, Tezos and Movement Labs — gave the pivot credibility and capital.

A consumer-first financial-health score plus an agent marketplace built 3.6M+ users before the token ever launched.

The Layer-3 Oceanum design bundled data, storage and compute into one product, attacking the fragmentation problem across L1/L2 chains.

When the market you bet on stalls, reframe the same asset as infrastructure for the next wave: the wallets Bluwhale indexed for ads became the data layer its AI-agent bet needed.

As of late October 2025 Bluwhale is still scaling: it closed a $10M Series A led by UOB Venture Management (with SBI Holdings and top blockchain networks), reported more than 3.6 million users with hundreds of AI agents delivering services on- and off-chain, and listed its $BLUAI token on Binance Alpha and Futures on October 21, 2025. TNGlobal and Ventureburn describe the company as Singapore-based; TFN's 2024 reporting called it Silicon Valley-headquartered. Figures are company-reported.