Cloaked launched proxy emails, numbers and passwords so you never give real ones out

A consumer privacy subscription that creates and manages proxy identities — emails, phone numbers and passwords — for online accounts.

That people who are not privacy-centric will still pay $10 a month for a layer that stands between their real contact details and every website they sign up for.

$29M raised (Lux Capital, Human Capital).

Brothers Arjun and Abhijay Bhatnagar founded Cloaked in New York in 2020. Their stated hypothesis: build privacy for people who have an idea about it but will not change how they behave online.

Cloaked spent two years in private beta, then launched web, Chrome and mobile apps in October 2023 with unlimited identities at $10/month or $100/year. It built its own telephony on a tier-one carrier rather than Twilio, routes its own email, assigns one proxy number to multiple people as data poisoning, stores each customer in a separate encrypted database, and shipped AutoCloak, which swaps saved passwords for proxy credentials after sign-in.

It sells privacy as infrastructure, not behaviour: users keep browsing exactly as before while Cloaked absorbs the exposure.

Owning telephony and email routing end-to-end is a moat thinner alias services do not have.

Data poisoning — one number shared by many users — attacks the data-broker business model itself.

Per-customer encrypted databases answer the LastPass breach, the exact fear a password manager must defuse.

Privacy products fail when they demand new habits: the durable version hides inside the thing users already do — signing up and logging in.

As of the 3 October 2023 launch, Cloaked was planning family and group identity sharing by year end and credit-card integration, letting users generate unlimited virtual cards with per-card limits. a16z-backed Uno had launched a design-centric password manager in May, signalling a crowded field.