What the business is
A free-to-play UGC gaming platform where players build objects, worlds and game rules out of cubes and Lua scripts.
The bet
A homemade C/C++ engine, light enough to run in any web browser, can power a Roblox-style user-generated-content game platform
Starting capital
$3M seed (summer 2022), led by New Wave with angels including Solomon Hykes and Nicolas Julia.
How it started
The founders spent a long time in stealth building a homemade engine from scratch in C/C++, chosen so it runs on PC, macOS, iOS, Android and web browsers, and only then began showing the platform.
What happened
By December 2022 Cubzh was in alpha. Monetization was still undecided: the company was thinking about web3 mechanisms such as taking a cut on primary and secondary sales of objects and paying creator royalties on usage, but had no marketplace yet and had not decided whether there would be a utility token.
What has to be true
Building the engine in-house rather than licensing one is what makes the everything-runs-in-a-browser promise possible — and defensible.
The creation ladder meets users where they are: cubes for non-coders, Lua for programmers, so the platform grows its own content pipeline.
Monetization left open (marketplace, royalties, maybe web3) keeps the focus on the core question first: will creators come.
What can be applied
Platform ambitions begin with the engine: if creation and play run anywhere a browser runs, the funnel from player to creator loses its install step.
Aftermath
As of December 6, 2022, Cubzh was in alpha with basic features in place, planning to focus next on the upper layers — marketplace, monetization, creator tooling. No user numbers were disclosed.
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The sources
- Cubzh wants to build the next-generation Minecraft techcrunch.com