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The archive · Money & Fintech · Strategic decision · 2016–2023

dLocal's one-API bet on emerging markets: Uruguay's first unicorn, then a Nasdaq debut

Montevideo startup bet one API could collect payments across emerging markets: $1.2B unicorn, $5B pre-IPO, Nasdaq listing, short attack, rebound

dLocal

The betMerchants expanding into emerging markets need one API and one contract for hundreds of local payment methods — 'One dLocal' before anyone offered itScaling

What the business is

Cross-border payments infrastructure: global merchants (Amazon, Uber, Spotify, Microsoft, Booking.com, Zara) collect and pay out through one dLocal API across 40+ emerging-market countries

Starting capital$200M from General Atlantic at $1.2B (Sept 2020); $150M at $5B led by Alkeon with BOND, D1 Capital and Tiger Global (Apr 2021); IPO at $21/share (2021, per co-founder)

How it started

Founded in 2016 in Montevideo by Sergio Fogel and Andrés Bzurovski, dLocal set out to connect global enterprise merchants with emerging-market consumers. Its API gives access to more than 600 local payment methods, something an EFE profile called 'a universal translator' for large corporates. In September 2020 a General Atlantic-led round valued it at $1.2B, making it Uruguay's first unicorn (EFE via swissinfo; TechCrunch).

What happened

In April 2021 dLocal raised $150M at a $5B valuation from Alkeon, BOND, D1 Capital and Tiger Global. On June 3, 2021 it began trading on the Nasdaq, closing the session at $32.39, up 54.24% from its $21 offer price, at a market valuation around $9.5 billion — nearly eight times its value nine months earlier (EFE via swissinfo; TechCrunch). Late in 2022 a short seller published a report calling the company a fraud and claiming it used merchant funds to pay dividends; the stock tumbled after a probe in Argentina and the short attack. dLocal's audit committee ran an external investigation, which found no basis for the claims; founders and General Atlantic bought about $160M of stock; and in August 2023 former Mercado Libre CFO Pedro Arnt joined as co-CEO — the stock surged, closing that day up 32% at $20.45, a ~$6B market cap (TechCrunch interview with co-founder Sergio Fogel).

How it ended up

Public and rebounded: by August 2023 dLocal had ~800 employees across 45 geographies, ~40 million consumers paying through it in a typical month, Q2 2023 revenue of $161M (up 59% year over year), and full-year 2023 guidance of $620–640M in revenue — with Africa its fastest-growing region (TechCrunch).

Background

dLocal's founding bet was that the friction was not in payments technology but in payment fragmentation: an American or European company entering Brazil, Mexico, Nigeria or the Philippines faced hundreds of local payment methods, evolving regulations and cash-heavy consumers. Founded in Montevideo in 2016 by Sergio Fogel and Andrés Bzurovski, dLocal built one API that let global merchants accept and pay out through those local methods — what an EFE profile called 'a universal translator' for companies like Spotify, Amazon, Netflix and Uber (EFE via swissinfo).

The model compounded quickly because it was wired to its customers' own expansion. General Atlantic led a $200M round at $1.2B in September 2020, making dLocal Uruguay's first unicorn; seven months later it was worth $5B in an Alkeon-led round with Tiger Global, BOND and D1 Capital (TechCrunch). On June 3, 2021, dLocal began trading on the Nasdaq, closing its first session up 54.24% at $32.39 — a market value of roughly $9.5 billion, about 18% of Uruguay's GDP and more than two of the country's three largest listed companies (EFE via swissinfo).

The public ride was not smooth. Late in 2022 a short seller accused dLocal of fraud, alleging it used merchant funds to pay dividends; the stock fell sharply after the attack and a probe in Argentina. The audit committee commissioned an external investigation that found no basis for the claims, and the founders plus General Atlantic bought roughly $160M of stock. In August 2023 former Mercado Libre CFO Pedro Arnt became co-CEO; the stock jumped 32% that day to a $6B market cap, with Q2 2023 revenue of $161M, up 59% year over year, and full-year guidance of $620–640M (TechCrunch).

What has to be true

  • The bet indexed to its customers' growth: every country an Amazon or Uber entered became dLocal revenue without any new sales effort.
  • Aggregation created switching costs: once a merchant integrated collections and payouts on one API, replacing dLocal meant re-integrating hundreds of local methods and regulators.
  • Self-selected markets: refusing the US and Europe as 'well-served' kept dLocal in the fragmented markets where its full-stack value was highest and competition thinnest.
  • Public status became a feature: for a payments company, being a regulated public issuer gave large merchants confidence their money was safe — a moat that outlasted the short attack.

What can be applied

If your customers are global platforms expanding into fragmented markets, sell the integration, not a country: one contract removing a thousand local choices beats any single local deal.

Aftermath

As of August 2023 dLocal remains listed on the Nasdaq and profitable at the operating level, guiding to $620–640M in 2023 revenue and $200–220M in adjusted EBITDA. Co-founder Sergio Fogel returned as co-president and chief strategy officer, Pedro Arnt (ex-Mercado Libre CFO) became co-CEO, and management says roughly 40 million consumers pay through dLocal in a typical month — about 1% of the emerging-market population it considers addressable — with Africa its fastest-growing geography and Asia next on the roadmap (TechCrunch).

Sources

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