iFixit is a repair-parts e-commerce and how-to publisher: free, wiki-style step-by-step repair guides for consumer electronics and appliances, plus the parts and tools to do the repair.
The bet
Repair would become a legal right, and iFixit's free guides plus parts store would be the default layer connecting owners, independent shops, and manufacturers.
In 2003 Kyle Wiens, a freshman at Cal Poly San Luis Obispo, dropped his Apple iBook, pried it open, and found no service manual anywhere. He and dormmate Luke Soules - who had worked in an Apple repair shop - wrote their own illustrated manuals, put them online for free, and drew about 10,000 hits the first weekend. By graduation the two were selling parts and tool kits alongside the free guides, passing $1M in annual revenue.
iFixit spent two decades publishing teardowns and pushing for laws. In October 2023 California's SB 244 - requiring parts, tools, and documentation for three years on products priced $50-$100 and seven years above $100 - was signed, effective July 1, 2024, with Apple's public endorsement after years of opposition and a 38-0 Senate vote. The EU followed with Directive (EU) 2024/1799, in force July 30, 2024, obliging manufacturers to repair Annex II goods and extending the legal guarantee by a year when repair is chosen. iFixit also ended its Samsung parts-distribution partnership in June 2024, saying it would only partner with manufacturers aligned with its vision.
Scaling: iFixit's 100,000+ guides and parts store position it as the connective layer of a market now defined by law. The EU transposition deadline passed on July 31, 2026, with uneven national implementation, and a European repair platform is due to become fully operational in 2028.
It treated legislation as product-market development, building the free knowledge base for two decades before the laws that make repair a legal market arrived.
Free guides created the audience and credibility that made iFixit the advocate lawmakers and journalists turned to - and the natural supplier once parts availability became mandatory.
It stayed a neutral layer rather than a manufacturer-dependent partner, walking away from Samsung when the program conflicted with its repairability standards.
Every claim is anchored in dated, open sources: The Bulletin (2013), Computerworld (2023-10-11), iFixit News (2024-08-02), EUR-Lex and Lewis Silkin (2024-2026), and fonearena (2024-05-23).
Build the knowledge base first, then the market: a free guide library created the audience and credibility that shaped the law, and the law now feeds the parts business the guides already point to.
As of September 2, 2026, iFixit is scaling as the default repair-knowledge and parts layer: 100,000+ guides, 1.27M YouTube subscribers, and a growing parts catalog. The EU directive's transposition deadline passed on July 31, 2026 with only a handful of states having notified the Commission, so implementation is uneven and the repair platform arrives only in 2028. California's law has applied since July 1, 2024 and is the template other states followed. Revenue figures are company- and press-reported; its position rests on being repair's reference point, not on any mandate naming it.
FOLLOW THE EVIDENCE
The sources
- Bend native wants to fix the world The Bulletin · bendbulletin.com ·
- California's Apple-backed Right to Repair Act is the future of tech Computerworld · computerworld.com ·
- Apple's U-Turn: Tech Giant Finally Backs Repair in California! iFixit News · ts.ifixit.com ·
- iFixit ends Samsung Self-Repair program citing accessibility challenges fonearena · fonearena.com ·
- Directive (EU) 2024/1799 of the European Parliament and of the Council of 13 June 2024 on common rules promoting the repair of goods EUR-Lex · eur-lex.europa.eu ·
- What does the Right to Repair Directive mean for your business? Lewis Silkin · lewissilkin.com ·
- The Right to Repair Directive: what changes on 31 July? Right to Repair Europe · repair.eu ·
- Who Sponsors iFixit? Brand Deals & Estimated Earnings SponsorRadar · sponsorradar.com