Juicer Energy installs and runs EV chargers for landlords end to end (interview)

Installs, operates and maintains Level 2 EV charging at apartment buildings, hotels and businesses, sharing revenue with property owners.

That a managed, full-service charging offer will beat hardware sales for landlords who won't handle installation, permitting and maintenance.

$7M from Spencer Rascoff, Michael Ovitz, Kevin Hartz, Gautam Gupta and others (per GeekWire)

Nick Huzar, who co-founded OfferUp and stepped down as CEO in 2021, set out to solve unreliable, scarce EV charging. In an interview with GeekWire he said a winner needs a simple experience for both consumer and landlord, which doesn't exist today. He co-founded Juicer with Amit Mital and Goutham Sukumar.

Juicer assesses a property and installs within 30 days, with typical installation taking one day and often around 10 chargers a property. A load-management device helps owners avoid expensive electrical upgrades. Juicer earns initiation fees and monthly per-charger payments and shares charging revenue with owners; drivers use a smartphone app that needs no WiFi or cell connection.

As of April 2025 Juicer had installed chargers for customers around Seattle, planned to expand to more cities and had fewer than 10 employees, using AI tools to streamline workflows.

Huzar says EV owners are deeply frustrated by the state of charging infrastructure, citing unreliability, erratic pricing and a lack of locations.

Landlords typically must handle installation, permitting and maintenance themselves when they buy hardware, which makes charging hard to adopt.

A load-management device lets multiple chargers share power, avoiding electrical upgrades that make installations too expensive.

In a market full of hardware vendors, the gap can be a service that removes the owner's work entirely; the economics then depend on the revenue share rather than the equipment margin.

As of 14 April 2025, Juicer served customers across the Seattle region and planned more cities, with competitors in the region including Electric Era, Autev and OpConnect. The funding and installation claims come from the company and GeekWire's interview with Huzar.