What the business is
UK telehealth platform for alcohol reduction combining clinical care, prescription medication and behavioural support
The bet
A discreet subscription pairing prescription naltrexone, clinicians and digital guidance can serve drinkers who want to reduce, not quit
Starting capital
$1 million seed led by dmg ventures and BYVP with angel investors
How it started
Nul, founded by Matus Maar, is a UK healthtech startup building a supported alcohol reduction platform. Its programme is based on naltrexone, a medication used to reduce alcohol cravings, delivered through a fully remote subscription with virtual consultations, ongoing clinical support and structured digital guidance based on The Sinclair Method.
What happened
Nul launched a UK test phase in summer 2025 and says it onboarded more than 120 paying customers, reaching an annualised revenue run rate above £300,000 within its first months, driven largely by organic demand and word-of-mouth. These figures are the company's own.
How it ended up
In February 2026 Nul raised $1M in seed funding to support its full UK commercial launch, grow its clinical and product teams, scale customer acquisition and prepare for international expansion including the US. It also planned a crowdfunding campaign on Republic Europe so retail investors could join the round.
What has to be true
Alcohol harm affects millions, yet treatment options have seen limited innovation
Telehealth and online pharmacy had already changed weight loss and mental health
Many drinkers want to reduce rather than stop, which a naltrexone programme allows
Early demand was organic, giving the company evidence to raise seed funding
What can be applied
Telehealth models that worked for weight loss can be tried in other categories; early organic demand is a useful signal, but retention and outcomes still have to be shown.
Aftermath
As of 2026-02-16, Nul had a $1M seed, 120+ paying customers and a £300,000 annualised run rate by its own count, and was preparing a full UK launch and a crowdfunding round.
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