Rad Power Bikes' $1.65B e-bike bet ended in a $13.2M bankruptcy sale

Rad Power Bikes designed and sold electric bikes direct to consumers in North America and Europe, competing on accessible prices with a small model lineup sold through its website and partner retail stores.

That a direct-to-consumer e-bike brand could turn pandemic demand into durable scale — accessible prices, big marketing, global supply — before demand normalized.

$329.2M raised over its life, including a $154M round announced in October 2021 (TechCrunch / PitchBook).

Mike Radenbaugh began building electric bikes as a teenager, and Rad Power Bikes grew out of that work in Seattle; Bicycle Retailer dates the company's inception to 2007. By 2021 it was a leading US e-bike brand, selling direct to consumers in North America and Europe.

Rad announced a $154M financing round in October 2021 that brought lifetime funding to $329M and set a peak valuation of about $1.65B (PitchBook). Then the pandemic surge faded: the company went through multiple layoffs, CEO changes and personal-liability lawsuits. In late 2025 the Consumer Product Safety Commission pressed for a recall of older lithium-ion batteries linked to 31 reported fires, and Rad said it could not afford replacement batteries or refunds; in early November it warned Washington state it might lay off 64 employees and shut down without new funding.

Rad Power Bikes filed for Chapter 11 protection on 2025-12-15 in the Eastern District of Washington, listing $32.1M in assets against $72.8M in liabilities — including an $8.36M Customs and Border Protection tariff claim — and said it would pursue a sale within 45–60 days. A January 22, 2026 auction drew five bidders; Florida-based Life EV won with a $13.2M bid (Retrospec was backup at $13M), and completed the court-approved acquisition in early March 2026, saying the brand would continue and eventually be built in the US.

Cyclical bet: Rad scaled marketing, inventory and headcount as if pandemic demand was structural; when riders stopped buying, a direct-to-consumer model had no cushion.

Safety liability met an empty balance sheet: the CPSC recall of older batteries (31 reported fires) came when Rad said it could not afford replacements or refunds, pushing it into bankruptcy.

Debt stack: the Chapter 11 petition showed $72.8M in liabilities against $32.1M in assets, including $8.36M in unpaid Customs tariff claims and large trade debts.

Capital structure: $329M of venture funding and a $1.65B October 2021 valuation set growth expectations — and CEO churn — that a commodity-hardware e-bike market could not sustain.

Rad Power scaled for a pandemic boom that looked like product-market fit, then met layoffs, CEO churn and a recall it couldn't afford — a $1.65B company sold for $13.2M, under 1% of peak.

Life EV completed the court-approved acquisition in early March 2026 and said it would continue retail operations under the Rad Power Bikes brand in the US, honor certain warranties and gift cards through customer programs, and eventually build Rad-branded e-bikes in the US with globally sourced components. The $13.2M auction price was a steep discount to the $1.65B valuation of October 2021, and the bankruptcy ended the venture-backed company's independent run after nearly two decades, leaving battery-safety questions as a legacy issue for its new owner.