Reveall pivots from customer insights to product discovery tools to take on Productboard

Software that helps product teams run product discovery and organise roadmaps around validated customer problems.

Launched 18 months before the pivot in Amsterdam as a customer insights startup seeking a way onto the global stage.

Entered 2023 with an entirely new business objective: product management features targeted at product discovery, aiming at US players like Productboard and Aha.

The pivot is self-validated: the company discovered the market need by running its own product discovery.

It moves up the value chain from recording insights to deciding what gets built, where Productboard and Aha proved the money is.

Named enterprise clients (PostNL, Signify) gave the young startup credibility to relaunch rather than restart from zero.

Use your own tool on yourself: the strongest pivot evidence is discovering your customers' real problem while doing your own product discovery.

As of January 2023 Reveall was unlocking new software features targeted at product discovery to take the fight to US roadmapping players. No outcome has been reported.