What the business is
An Oakland marketplace for buying and selling leased single-family rental homes in dozens of US markets.
The bet
That deeper cuts now give Roofstock enough runway to outlast the downturn in housing and real estate tech.
Starting capital
Over $365M raised since 2015, including $240M in March 2022.
How it started
Roofstock lets institutional and retail investors buy and sell leased rental homes without displacing renters. In March 2022 it raised $240M at a $1.9B valuation led by SoftBank Vision Fund 2 with Khosla Ventures, Lightspeed and Bain Capital Ventures, having facilitated over $5B in transactions, more than half in the prior year.
What happened
Rising mortgage rates and a housing slowdown hit proptech in 2022. Roofstock cut 20% of staff, then about five months later 27%. CEO Gary Beasley's email said the cut was a response to the challenging macro environment and its negative effect on the business, that the company had not expected to cut again so soon, and that it needed to right-size to reduce cash burn and keep runway until the market turns.
What has to be true
Beasley blamed a challenging macro environment and its negative impact on Roofstock's business.
Rising mortgage rates and a slowing housing market squeezed real estate technology companies.
The company wanted to reduce its cash burn rate.
It needed adequate capital runway until the market eventually turns.
What can be applied
A valuation set in a hot market can leave a startup cutting twice within months once rates move; the second cut shows the first was too small.
Aftermath
As of 2023-03-22 Roofstock had cut about 27% of staff in a second round of layoffs; the company had not commented to TechCrunch and the exact headcount was unconfirmed.
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