Sourcemap bets EUDR forces supply-chain mapping; $20M round, 5.5M suppliers

Supply-chain mapping, traceability and due-diligence software: brands map suppliers down to the farm or forest, screen for deforestation with satellite imagery, and file EUDR/forced-labour compliance reports.

New EU rules (EUDR, CSDDD, forced-labour bans) would force brands to map supply chains to raw-material origin — software that proves compliance becomes a must-buy.

$20M Series B closed June 2023, led by Energize Ventures with MIT-affiliated E14 Fund; earlier Series A investors doubled down.

Leonardo Bonanni developed Sourcemap as a PhD project at the MIT Media Lab in 2007–2011 and founded Sourcemap Inc. in New York in 2011, one month after the Tohoku tsunami, to make supply chains visible. The product matured from transparency maps into an enterprise suite for mapping, traceability and risk monitoring as US and European due-diligence rules hardened.

The $20M Series B in June 2023 — timed weeks after the EUDR entered into force — funded expansion into EUDR compliance. Sourcemap integrated satellite-imagery deforestation screening, connected to the EU TRACES customs system, and signed ECOM, one of the world's largest cocoa and coffee traders, in December 2024 to map its indirect supply chains. In February 2025 it became the only supply-chain mapping provider integrated with Salesforce's Net Zero Cloud, covering EUDR plus CSDDD, CSRD and the EU Forced Labour Regulation.

Still running and scaling: as of 2026 it has 250+ brands and 5.5M+ suppliers mapped, live EU TRACES integration, and a product roadmap that reuses the same supply-chain maps for CSDDD, CSRD and the EU battery passport. The EUDR itself kept slipping — from Dec 30, 2024 to Dec 30, 2025, then to Dec 30, 2026 for large operators — but the compliance contracts kept coming.

The EUDR and CSDDD turned a nice-to-have (supply chain visibility) into a legal obligation with a deadline — the same dynamic that made SOC 2 or GDPR tools must-buys for their industries.

Sourcemap's wedge was proof, not promises: farm-level geolocation, satellite deforestation screening and EU TRACES reporting were exactly the artifacts regulators demanded.

The maps are reusable across regulations — the same n-tier map feeds EUDR, CSDDD, CSRD and battery-passport reporting — so each new EU rule expanded the addressable market without new product work.

Enterprise partnerships (ECOM, Salesforce) gave it distribution into the industries most exposed to EUDR — coffee, cocoa and consumer goods — rather than selling to sustainability teams one by one.

When a regulation mandates proof, the product is the paperwork: Sourcemap automated EUDR farm geolocation and customs reporting, then rode follow-on rules that reuse the same maps.

As of 2026-09-02 Sourcemap is live and scaling from New York, Chicago and Paris: 250+ brands and 5.5M suppliers mapped, TIME Best Inventions 2022 for its forced-labour solution, and partnerships with ECOM (Dec 2024) and Salesforce Net Zero Cloud (Feb 2025). Its suite covers EUDR, CSDDD, CSRD, the EU Forced Labour Regulation and the battery passport, with live EU TRACES integration. The EUDR now applies Dec 30, 2026 for medium/large operators and June 30, 2027 for micro/small ones, so the deadline driving demand has not fully arrived. No exit or new round has been reported.