The archive · Developer & Business Tools · Product decision · 2025-2026
Strawberry bets non-technical workers adopt AI inside their browser
Stockholm's Strawberry puts AI companions and reusable Skills inside a browser for office workers; $6M seed, PH Day and Week wins, open beta Feb 2026.
Strawberry
What the business is
Strawberry is a Stockholm agentic browser with built-in AI companions that run multi-step web workflows - lead generation, market research, admin - from plain-language instructions.
Starting capital：$6M seed led by General Catalyst and EQT Ventures, with Lovable, Supabase, and Hugging Face founders (Oct 2025)
How it started
Charles Maddock, Sebastian Thunman, and Arian Hanifi founded Strawberry in Stockholm on the observation that enterprise AI arrives via big budgets and multi-year programs while freelancers and small businesses need tools that work immediately. They decided to make the browser itself the AI surface, since it is the one tool every office worker already uses.
What happened
In October 2025 Strawberry raised a $6M seed led by General Catalyst and EQT Ventures, with participation from the founders of Lovable, Supabase, and Hugging Face. Early users built custom assistants for competitive intelligence and sales prospecting, and the company won Product Hunt Product of the Day and Product of the Week. It launched an upgraded version with companions like Sales Sally and Extractor Ella, then left closed beta in February 2026, claiming its own tests beat Perplexity Comet and OpenAI Atlas on lead-finding and market-analysis workflows.
How it ended up
Live and seed-funded in open beta: the browser ships for macOS and Windows, free with 2,000 credits, with Pro at $20/month and Ultra at $250/month.
Background
Strawberry is an agentic browser founded in Stockholm by Charles Maddock, Sebastian Thunman, and Arian Hanifi. Instead of selling AI as a chat app or a developer tool, it embeds personalized AI companions directly into the browser and lets users create reusable 'Skills' - named workflows, like shopping or weekly lead prospecting - that run multi-step tasks across the open web on their behalf.
The bet is that the browser is the one tool every office worker already knows, so AI embedded there can reach non-technical users who won't write prompts or code. The company raised a $6M seed in October 2025 led by General Catalyst and EQT Ventures with participation from the founders of Lovable, Supabase, and Hugging Face, after early users built custom assistants for competitive intelligence and sales prospecting and the product won Product Hunt Product of the Day and Product of the Week.
Strawberry left closed beta in February 2026 with macOS and Windows apps, companions like Sales Sally and Extractor Ella, and a credit-based pricing model: free with 2,000 monthly credits, Pro at $20/month, Ultra at $250/month. The launch came with claims, based on its own tests, that it outperforms OpenAI's Atlas and Perplexity's Comet on lead-generation and market-analysis workflows - a direct challenge to the two most visible AI browsers of 2025.
As of September 2026 the product is live in open beta, funded and competing in a crowded agentic-browser market, with the open question of whether browser-native automation can earn daily trust from non-technical knowledge workers.
What has to be true
- Positioning AI inside the browser targets the tool every office worker already uses, avoiding the adoption friction of a new interface.
- Reusable Skills lower the barrier from prompt-writing to naming a workflow, opening the product to non-technical users rather than developers.
- Companions specialized by job function (sales, recruiting, extraction, admin) make the value concrete per persona instead of generic.
- The $6M round from General Catalyst, EQT Ventures, and founder angels is a strong market signal for the positioning.
- Product Hunt Day and Week wins plus independent press (ZDNet, BreakiT) give verifiable early traction.
What can be applied
Incumbents ship AI as a separate chat window; Strawberry's wedge is putting agents inside a tool people already use daily and making them teachable as named Skills.
Aftermath
As of September 2, 2026, Strawberry is live in open beta with macOS and Windows apps, its $6M seed (General Catalyst, EQT Ventures) closed in October 2025, and a credit model: free 2,000 credits/month, Pro at $20/month, Ultra at $250/month. It competes with OpenAI's Atlas and Perplexity's Comet, publishes its own workflow-benchmark claims, and targets sales, marketing, engineering, and VC use cases with integrations to HubSpot, Notion, Gmail, and Outlook. Open questions are whether browser-native agents stay reliable on the open web and whether office workers will pay monthly for automation.
Sources
- Strawberry raises $6M to make advanced AI automation intuitive
- Heta AI-webblasaren oppnar upp for alla - svenskarna utmanar jattarna
- This new AI browser lets you set up 'Skills' to take on your everyday tasks
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