Superbet is a sports-betting and iGaming operator founded in Romania in 2008, active in 12 countries, that runs federally licensed betting platforms in Brazil under .bet.br domains.
The bet
Brazil's Lei 14.790/2023 would consolidate betting around licensed operators; Superbet paid the first $30M licence, certified early, and built a local brand to ride it.
Blackstone's €175M minority investment (2019) funded expansion into 12 countries.
Superbet was founded in 2008 in Romania, and in 2019 took a €175M minority investment from Blackstone to expand globally. When Brazil sanctioned Lei 14.790/2023, legalizing sports betting and online gaming under federal licences, Superbet entered the country in late 2023 - betting that regulation would shrink the enormous grey market and reward operators that were licensed early.
In December 2024 Superbet became the first company to buy Brazil's $30M federal licence, and on December 10 its platform was certified by eCOGRA, the London test lab accredited by Brazil's government. It sponsored São Paulo and Fluminense football clubs, Lollapalooza and Rock in Rio. The regulated market went live on January 1, 2025 with a 12% tax on gross revenue; through 2025 licensed brands grew from about 120 to 157 while unlicensed top-100 brands fell from 38 to 11 as Anatel blocked illegal sites.
Scaling: by February 2026 Superbet was the third most-attended betting brand in Brazil, with 8.49% brand-attention share, more than double its January 2025 level. Its CEO cites 2025 sector revenue of R$37B and R$9.95B in federal tax as proof the regulated model works.
It bet the direction of regulation - that Brazil would licence rather than ban betting - and positioned itself before the market opened.
It treated licensing as a race: first to buy the $30M licence and among the first certified, which became marketable proof of safety as enforcement squeezed out unlicensed brands.
It built local brand equity through football sponsorships and events rather than price-led acquisition, which paid off as attention consolidated among a few licensed operators.
Concrete, dated evidence supports every claim: eCOGRA (2025-02-07), Times Brasil (2025-04-23), Poder360 (2026-01-22), and Blask data in iGamingFuture (2026-03-31).
When a grey market gets regulated, being first through the paperwork turns compliance into market share: licence, certification and local branding compound as enforcement removes unlicensed rivals.
As of September 2, 2026, Superbet is Brazil's third-ranked betting brand by attention (8.49% BAP, Blask data), with 2025 sector revenue of R$37B and over 25M legal bettors. The regulatory regime is tightening further: the GGR tax rises from 12% to 13% in 2026, then to 15% by 2028, and enforcement against unlicensed sites continues. Superbet's CEO is publicly advocating the licensed model and warning players away from unregulated platforms, positioning the company as the safe, compliant incumbent as the market matures.
FOLLOW THE EVIDENCE
The sources
- Superbet Platform Certified With eCOGRA eCOGRA · ecogra.org ·
- 'A regulamentação do setor trouxe novas oportunidades de crescimento', diz CMO da Superbet Brasil Times Brasil · timesbrasil.com.br ·
- Bets tiveram receita de R$ 37 bilhões em 2025 Poder360 · poder360.com.br ·
- The Changing Shape of Brazil: How Regulation Reshuffled The Market iGaming Future · igamingfuture.com ·
- Direto de Lisboa: 'Não se iludam com promessas de ganhos fáceis', alerta CEO da Superbet sobre apostas BNews · bnews.com.br ·