The archive · Developer & Business Tools · Product decision · 2020–2026
Superlist: Wunderlist's founder bets a team-first to-do app can be a decacorn
Christian Reber returned to to-do lists with Superlist, betting personal lists would grow into teams; €13.5M from Cherry Ventures and EQT.
Superlist
What the business is
A cross-platform app for tasks, notes and plans built for personal and team use, by the founders of Wunderlist and Blinkist.
Starting capital：€13.5M from Cherry Ventures and EQT (per TechCrunch, February 2024).
How it started
After Microsoft acquired Wunderlist in 2015 and shut it down on May 6, 2020, founder Christian Reber announced Superlist the same day, building it with Blinkist founder Niklas Jansen while also running Pitch; the app spent about 12 months in beta before its public launch.
What happened
Superlist raised €13.5M from Cherry Ventures and EQT. The 2024 launch bundled tasks with long notes, images and attachments, added AI that turns unstructured emails or Slack messages into tasks, and shipped integrations with Gmail, Slack, GitHub and Google Calendar; Pro cost $8 per user per month.
How it ended up
Still running: the official site was live in September 2026, advertising AI meeting notes and a voice assistant; Reber said he wants to build a decacorn rather than sell.
Background
Superlist is a cross-platform app for tasks, notes and plans, founded by Christian Reber — who sold Wunderlist to Microsoft in 2015 — with Blinkist founder Niklas Jansen. When Microsoft shut Wunderlist down on May 6, 2020, Reber announced Superlist the same day and spent roughly three years and 12 months of beta building the successor.
The bet was that a gap exists between personal to-do apps (Apple Reminders, Things) and team project tools (Asana, Monday) — and that a beautiful collaborative list app would win people personally, then ride into companies as a Trojan horse. Superlist raised €13.5M from Cherry Ventures and EQT, and its 2024 launch bundled tasks with notes, images and attachments, AI that turns emails or Slack messages into tasks, and integrations with Gmail, Slack, GitHub and Google Calendar at $8 per user per month.
Reber openly framed the ambition as a decacorn and said he did not want to sell, having watched Microsoft 'rework the product into the Microsoft stack'. As of September 2026 Superlist is still live, now promoting AI meeting notes and a voice assistant, but no further funding round has been publicly reported since the 2024 launch coverage.
What has to be true
- The Wunderlist brand and community gave Superlist instant distribution and a story the press and Product Hunt audience already cared about.
- Personal-to-work adoption is a proven wedge: people bring consumer-grade tools into the office instead of learning project management software.
- The founder's own history cut both ways — credibility and press attention, but also proof that Microsoft could absorb and kill the category leader.
- A $8/month Pro price and free tier lowered the barrier, but competing with Notion, Asana and Microsoft's own To-Do required category-defining polish the funding level may not support.
What can be applied
A beloved brand and personal-to-work adoption is a real wedge, but it's a crowded category the founder already lost once: goodwill and €13.5M don't clear the gap between 'nice app' and decacorn.
Aftermath
As of September 2026 Superlist still operates as a tasks-notes-plans app, with the official site advertising AI meeting notes, a voice assistant, recurring tasks and home-screen widgets. No new funding round has been publicly reported since the €13.5M raised from Cherry Ventures and EQT, and the product's main visibility remains its Product Hunt launches and the 2024 TechCrunch feature.
Sources
- As Wunderlist shuts down, its founder announces a new productivity app called Superlist
- $13M and 3 years later, Superlist hopes to become a decacorn. But will it?
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