Twitter's Super Follows made about $6K on iOS in two weeks despite 37M US daily users

Creator subscriptions on Twitter: fans pay a monthly fee for bonus tweets, Q&As and other interactions with creators they Super Follow.

That fans would pay $2.99–$9.99 a month for behind-the-scenes tweets and Q&As from creators, giving Twitter a non-advertising revenue stream.

Twitter announced Super Follows at its February 2021 Analyst Day as part of a rush of product pushes into creators, e-commerce, newsletters and communities — redefining use cases rather than amplifying behaviours users already had, like hashtags or retweets.

Super Follows went live in early September 2021 with Twitter taking a 3% cut and creators eligible for up to 97% of revenue until $50,000 lifetime earnings, then 80%. Sensor Tower counted only about $6,000 of US iOS consumer spend in the first two weeks — against 37 million US monetizable daily active users — with most purchases at the lower price points. Appfigures later counted $12,400 gross from 1–17 September, noting most came in the first week. A spokesperson called it 'just the start'.

The revenue data exposed a fit problem: Twitter audiences followed personalities, but the platform offered no subscription-native creator culture to monetise.

Fewer than 100 creators capped supply at launch — a test design that also guaranteed small numbers.

Most purchases clustered at the lowest price points, signalling thin willingness to pay for tweets behind a paywall.

It was one bet in a scattershot diversification push, not a focused creator-economy strategy.

A platform can force new use cases onto users, but subscriptions need a reason to exist on the platform: exclusivity elsewhere was deeper than access here.

As of 16 September 2021 Twitter was still rolling the feature out slowly, tracking adoption and promising creator support first; the source published no later figures.