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The archive · Hardware & Devices · Product decision · 2023–2026

Willow's $50 open-source voice assistant drew 581 HN points, 3.1k stars

Tovera's two-person team open-sourced Willow, turning ~$50 ESP BOX boards into private voice assistants; Show HN drew 581 points, repo reached 3.1k stars.

Willow · Tovera Inc.

The betThat a ~$50 Espressif board flashed with open firmware, with voice handled on-device or self-hosted, could outrun cloud assistants on privacy, price and speed.Live

What the business is

Willow is open-source voice assistant software and firmware that turns Espressif's ~$50 ESP BOX boards into Alexa/Echo-style devices wired to Home Assistant, recognizing up to 400 commands on-device or sending speech to a self-hosted inference server.

How it started

HN user kkielhofner said he loved Home Assistant, had always thought Espressif's ESP BOX hardware was cool, and finally started a project to use the board — touch LCD, dual microphones, speaker and enclosure, $50 all-in — with Home Assistant and other platforms. His pitch was explicitly anti-Alexa: a voice assistant should not be 'creepy' (speech goes to a self-hosted server or is recognized on the device) and should not hassle or try to sell you things. He called this the first, very early release of Willow, built by a two-person team.

What happened

The 2023-05-15 Show HN drew 581 points and 138 comments. In-thread the founder defended the 'Alexa competitive' claim, saying far-field speech held up against background noise at distances up to 30 feet thanks to Espressif's frameworks and a highly optimized Whisper-based inference server the team planned to open source the following week; the ESP BOX itself recognizes up to 400 commands fully on device via Espressif's Multinet model, with fuzzy matching, and a Home Assistant component was on the roadmap. Commenters compared Willow with the imploded Mycroft project and asked about TTS output and latency; one posted that the project had been picked up by Ars Technica, and another said ESP BOX boards sold out everywhere after the post hit Hacker News.

How it ended up

Still live as of 2026-09-05: the toverainc/willow repository (now redirecting to the HeyWillow GitHub org) showed 3.1k stars, 128 forks and 1,000 commits, and the README announces the released, self-hostable Willow Inference Server, documentation on heywillow.io, GitHub discussions, and early users starting to receive their hardware. No funding or revenue figures appear in the material.

Background

Willow is an open-source voice assistant for the home: firmware and software that turn Espressif's ~$50 ESP BOX boards — touch LCD, dual microphones, speaker and enclosure included — into Alexa/Echo-style devices wired to Home Assistant. Speech commands can be recognized entirely on the device, up to 400 defined commands via Espressif's Multinet model, or streamed to an inference server the user runs themselves, so nothing has to leave the house.

The project came from HN user kkielhofner, who said he loved Home Assistant, had always thought the ESP BOX hardware was cool, and finally started building on it during what Home Assistant had declared 'the year of voice.' His pitch was explicitly anti-Alexa: it should not be 'creepy' — voice goes to a self-hosted server or stays on the device — and it should not hassle or try to sell you things. At $50 all-in he argued there were no compromises on looks, quality, accuracy, speed or cost. This was Willow's first and very early release, built by a two-person team.

The 2023-05-15 Show HN drew 581 points and 138 comments. In-thread the founder defended the 'Alexa competitive' claim: far-field speech held up against background noise at up to 30 feet, local command recognition was near-instant, and a highly optimized Whisper-based inference server was planned for open source the following week. Commenters compared Willow with the imploded Mycroft project and asked about TTS output and latency; one posted that the project had been picked up by Ars Technica, another that ESP BOX boards sold out everywhere after the post hit Hacker News.

By the 2026-09-05 crawl the repository (toverainc/willow, now redirecting to the HeyWillow org) showed 3.1k stars, 128 forks and 1,000 commits, with the README announcing the released Willow Inference Server, documentation on heywillow.io, and users starting to receive their hardware.

What has to be true

  • Dated, checkable traction: the 2023-05-15 Show HN (item 35948462) drew 581 points and 138 comments, and the repo showed 3.1k stars, 128 forks and 1,000 commits at the 2026-09-05 crawl.
  • A falsifiable bet against giants: kkielhofner argued a $50 all-in dev board with open firmware and local or self-hosted speech could match Alexa/Echo on quality while winning on privacy and price.
  • The wedge is an inversion: no proprietary hardware or cloud — commodity Espressif boards and the Home Assistant ecosystem do distribution, and privacy is the product.
  • Documented follow-through: on-device 400-command recognition, an open-sourced inference server, Home Assistant integration plans and shipped hardware are all on the record in the thread and the repo.

What can be applied

An open, self-hosted challenger can flip incumbents' strengths into costs: make privacy the product, and let $50 commodity boards plus Home Assistant do the distribution.

Aftermath

As of 2026-09-05 Willow is still live: the toverainc/willow repository (now under the HeyWillow GitHub org) showed 3.1k stars, 128 forks and 1,000 commits, with the README announcing the released, self-hostable Willow Inference Server, documentation on heywillow.io, and early users receiving hardware. No funding or revenue figures appear in the material, so nothing beyond the project's continued operation is claimed here.

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