5U AI's pre-seed bets freight's trapped decisions can become accountable AI workers

AI-powered digital workers automating quoting, bookings, shipment tracking, invoice reconciliation and admin for air, sea and road freight forwarders.

AI workers that carry out freight work AND capture the reasoning behind every decision — scaling teams' knowledge, not just capacity, beats another chatbot.

$3.2M pre-seed led by Emerge Capital

Founded in 2025 in Munich by Technical University of Munich graduates Yagiz Abik and Fehmi Şener, backed by experienced logistics industry executives.

Built a platform integrating with existing freight systems and trained specifically for logistics workflows, including the complex exceptions and manual decisions generic AI tools handle badly; raised a $3.2M pre-seed to scale it.

Freight work is exceptions and judgment, so a system trained on logistics workflows — not generic automation — is the only thing that sticks.

The Decision Layer turns automation from a black box into an audit trail, addressing the trust problem that stalls AI in operations.

Capturing reasoning as the work happens converts staff turnover from knowledge loss into knowledge base growth.

In judgment-heavy industries, recording the why behind automated decisions is the feature that earns operations teams' trust.

The funding goes to accelerating product development, expanding go-to-market across Europe, and growing the team across product, engineering, operations, commercial and customer-facing roles.