Baskit：服务印尼中间商，打造盈利的60品牌分销系统

做的是什么生意

Baskit is a Jakarta-based B2B platform that helps consumer-goods brands run offline distribution in Indonesia, coordinating distributors, wholesalers and retailers while embedding credit and payments into the supply chain.

启动资金：US$1.5M round in early 2023; US$3.3M seed (Jun 2023); US$4.4M Series A first close (Apr 2026) — US$9.9M total equity, plus a US$3M revolving credit facility from HSBC Innovation Banking.

起因

Yann Schuermans, who led M&A at AB InBev and had a family background in distribution, founded Baskit in 2022 in Jakarta with Yoonjung Yi (ex-AB InBev FMCG) and COO Abhishek Pansari (ex-Ula). His view: supply chains make up 40–50% of Southeast Asian GDP, and although e-commerce was growing, more than 90% of trade still flowed through offline networks of wholesalers and retailers — so the durable bet was to digitize the middlemen, not cut them out.

经过

Baskit raised US$1.5M in early 2023 and US$3.3M in June 2023 from Betatron, Forge, 1982, Investible, DS/X, Orvel and Michael Sampoerna, growing from about 50 wholesalers in West Java to a multi-category network. In April 2026 it closed a US$4.4M first close of its Series A led by Cento Ventures with Kaya Founders, Analog Ventures and Orvel Ventures — taking total equity to US$9.9M — plus a US$3M HSBC Innovation Banking facility, and announced the Philippines as its first market outside Indonesia.

结果

Scaling with unusual discipline: Baskit says it has been consistently profitable for the 18 months before April 2026, works with 60+ brands and hundreds of distributors and wholesalers, lists with Alfamart, Circle K and Boots, and is entering the Philippines while layering embedded credit with partners including Visa.

可借鉴之处

中间商是基础设施，不是浪费：数字化已经拥有零售信任的关系层，然后从数据中融资；盈利能力胜过补贴增长。