档案库 · AI 与模型 · 战略决策 · 2024–2025
Felo押注AI搜索不应只做英文；融资15亿日元，用户120万。
面向亚洲语言的日本AI搜索；PeakXV和未来资产领投15亿日元A轮；上线不到一年用户超120万。
Felo (Felo 株式会社)
做的是什么生意
A multilingual AI search engine built for Japanese and Asian language users: the personal version Felo Search is free plus subscription, and the enterprise version Felo Enterprise provides AI agents for reports and knowledge retrieval.
起因
Founder Jeffery Jin (金峰) graduated from the Department of Electronic Engineering at Tsinghua University (清华大学) and worked at Microsoft Research Asia (微软亚洲研究院) and Xiaomi (小米). In 2019, he founded Sparticle in Tokyo, developing generative AI products such as GPTBase, Glarity, and Felo Translator. In July 2024, Felo (Felo 株式会社) was established and Felo Search was launched; on August 3, it topped Product Hunt on launch day. The trigger was the observation that about 90% of global large-model training data is in English, and native-language information for Japanese and Korean users was systematically ignored in AI search.
经过
Less than a year after Felo Search launched, cumulative users surpassed 1.2 million and daily searches exceeded 300,000. In May 2025, it launched Felo Enterprise for enterprises, turning retrieval, analysis, and report generation into 'Search 3.0,' and reached partnerships with large telecommunications operators and media; the Pro version is priced at ¥2,099 per month. In July 2025, it completed a Series A of about ¥1.5 billion (US$10 million), led by PeakXV, a leading venture capital firm in India and Southeast Asia, and Mirae Asset Venture Investment (未来资产创投) of South Korea—this was Felo's first large funding round since its founding.
结果
After the Series A, the company accelerated enterprise AI agent development, expanded into Asian markets such as South Korea and Taiwan, and planned to grow a top-tier AI R&D team; as of July 2025, it still used Japan as its main base and advanced a dual free-plus-subscription track.
背景
Felo的赌注是AI搜索被英语垄断，日语和韩语等非英语用户应该拥有一个能“用母语搜索世界”的产品。创始人金峰采用Line在日本、韩国、台湾击败全球巨头的差异化策略：不在英语市场正面竞争，而是先服务小语种用户。
公司前身Sparticle于2019年在东京创立。2024年7月，Felo成立并上线Felo Search；上线后迅速积累超120万用户和30万日搜索量，并在8月上线当天登顶Product Hunt。2025年5月推出企业版Felo Enterprise，聚焦“搜索3.0”整合检索、分析和输出。
2025年7月，Felo完成约15亿日元（1000万美元）的A轮融资，由PeakXV和未来资产创投领投，这是公司首轮大额融资；资金用于企业AI代理、产品设计和人才招聘，并扩展韩国和台湾市场。截至本轮融资，Felo仍运营免费加订阅的双轨模式，Pro版定价每月2099日元。
这件事要成立，得有什么
- 避开正面战场：美国AI搜索在英语市场激烈竞争；Felo聚焦日语和亚洲语言，竞争较小且需求真实。
- 信息平等叙事有共鸣：90%的训练数据是英语；小语种用户是空白点，对用户和投资者都有说服力。
- 产品验证快速：不到一年120万用户和30万日搜索；上线当天登顶Product Hunt。
- 亚洲资本组合：PeakXV和未来资产与亚洲路径契合，使投资者成为渠道。
可借鉴之处
巨头在英语市场交战；差异化市场是切入点。Felo的路线策略表明，母语AI能赢得用户和亚洲资本。
后续进展
截至2025年7月，Felo已扩展：A轮融资后，聚焦企业搜索（Felo Enterprise）、Agent Store以及韩国和台湾本地化；团队在日本和中国。母公司Sparticle的GPTBase服务日本企业。与Perplexity不同，Felo追求小语种优先；挑战是复制优势和保持付费转化。
资料来源
- 36氪出海·日本｜Sparticle金峰：生成式AI创业，日本能够提供什么机会？
- Felo、シリーズAで15億円を調達──非英語圏特化AI検索でアジア市場へ本格進出
- 日本発の次世代AI検索プラットフォームFelo、15億円の資金調達を実施
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