Heygo押注内置靴传感器的AI滑雪教练能成为消费硬件

做的是什么生意

Heygo makes two IMU sensors that clip to a snowboard boot, plus an AI coaching app that gives real-time voice feedback during a run, lift-line reviews, and personalized progress plans, with a paid tier for deeper analysis.

启动资金：Angel round of several million US dollars, exclusively from Thick Snow / Houxue Institution (36Kr and iHeima, September 2026).

起因

Wu Zhenhua, a former ByteDance Feishu regional and user-growth lead who had also been CMO at Vika, founded Heygo in 2025 with co-founders from Tencent, ByteDance, and DJI. The trigger was his own years of skiing frustration: private lessons cost thousands of yuan and coaches could not remember or measure what a rider's body actually did. The team spent two ski seasons in Japan, Xinjiang, and New Zealand collecting millions of labeled runs in temperatures down to -30 degrees Celsius.

经过

The team built a data-labeling pipeline that breaks each run into turns and indicators, and says current measurement accuracy is within three degrees. In September 2026, 36Kr reported the multi-million-dollar angel round led by Thick Snow Institution, and Heygo scheduled its first hardware presale for September with October delivery across 38 countries and regions; basic software comes with the hardware, while advanced analysis and plans sit behind a subscription.

可借鉴之处

当传感器和数据将专家教练转化为负担得起的反馈时，小众运动可以成为切入点；真正的资产是可迁移的运动模型。