档案库 · 开发与企业工具 · 产品决策 · 2015–2026
Porkbun 的成本价域名赌注：400万域名，75万客户，零风险投资
一位域名行业内部人士以成本价销售域名，无结账陷阱，自举至超过400万个域名——并通过托管和电子邮件获利。
Porkbun
做的是什么生意
Porkbun is a Portland-based, bootstrapped domain registrar selling registrations near wholesale and making money on adjacent services: web hosting, WordPress site tools, email hosting and a domain-resale marketplace that charges 7%.
起因
After building SnapNames to more than $49M in annual revenue and selling it in 2007, Raymond King moved to Portland and ran Top Level Design, a registry for new TLDs like .design — a position that showed him exactly how much margin registrars kept. Porkbun was founded in 2014 and received ICANN accreditation around 2016; from the start it charged near-wholesale prices and gave away privacy protection and SSL.
经过
Growth was slow and word-of-mouth for the first seven years — reaching the first million domains took until around 2022. Then Google announced in June 2023 that it was selling Google Domains (about 10 million domains) to Squarespace, and Reddit and Hacker News threads told angry developers to move their domains to Porkbun. The next million domains took two years, the third 1.25 years, and the fourth 0.75 years; by Aug 2026 Porkbun had 4M domains and 750,000 customers while keeping a reported headcount of 20–40.
结果
Still bootstrapped and independent as of Sept 2026: no known venture capital, private equity or acquisition, growing on its own revenue. Its published .com breakdown (Oct 2025) is $10.26 wholesale + $0.20 ICANN + $0.62 card processing = $11.08 retail — zero markup — with profit instead coming from hosting, email and its 7% domain-resale marketplace.
背景
Porkbun是一家总部位于波特兰的域名注册商，由域名行业资深人士Raymond King于2014年创立，他曾将SnapNames打造至年收入超过4900万美元并于2007年出售，后来经营新顶级域注册局Top Level Design。经营注册局让他清楚看到了注册商在批发和零售之间保留的利润空间。
赌注是以成本价销售域名——免费WHOIS隐私、免费SSL、续费价格透明且无预选附加服务——通过口碑驱动的市场赢得客户，利润随后来自托管、电子邮件和售后市场服务。公司未接受风险投资，依靠自身收入增长。
增长缓慢，直到2023年6月谷歌宣布将其谷歌域名出售给Squarespace；Reddit和Hacker News用户建议逃离的开发者转向Porkbun，这一波浪潮从未停止。到2026年8月，这家自举的注册商管理着400万个域名和75万客户——不到一年客户增长67%——其公布的.com成本明细为：批发10.26美元，零售11.08美元，零加价。
这件事要成立，得有什么
- 域名是商品，因此注册商在价格和信任上竞争——而现有企业的暗黑模式为相反的做法留下了明显的空间。
- 注册局内部人士能看清真实成本结构，因此成本价定价是可信、可持续的承诺，而非亏本赚吆喝的噱头。
- 2023年谷歌域名关闭将约1000万个域名抛向市场，而Porkbun已经在寻找新家的社区中积累了良好声誉。
- 没有投资者意味着没有压力提高价格或增加附加服务——模式保持纯粹，直到信任得以累积。
可借鉴之处
在大宗商品市场，激进的价格透明可以成为护城河：Porkbun将域名转化为其获客成本，并通过关系变现——这在投资者压力下是不可能实现的。
后续进展
截至2026年8月，Porkbun仍为创始人自举经营，管理着400万个域名和75万客户。其增长加速——第一个百万域名用了约七年，第四个百万用了九个月——而员工人数据报道保持在20-40人的精简水平。公司以成本价销售大多数域名（其.com价格为批发10.26美元加上ICANN和处理费），通过托管、电子邮件托管和7%的售后市场佣金获利。截至该日期，未有融资、收购或领导层变动公告。
资料来源
- Porkbun's Strategy Is Working: 4 Million Domain Milestone Plus a 67% Surge in Its Customer Base
- Porkbun: the bootstrapped registrar eating GoDaddy's lunch
发现哪里写错了？告诉我们。
轮到你了
你刚读完一家。说说你在做什么，看看谁在赌同一件事。
免费账号 · 3 次免费提问 · 不用绑卡