《空洞骑士》1500万份的飞轮效应：Team Cherry如何自筹资金七年磨出《丝之歌》

做的是什么生意

Team Cherry is a three-person studio in Adelaide, South Australia that makes Hollow Knight, a hand-drawn Metroidvania for PC, Switch, PS4 and Xbox One, and its sequel Silksong; it funds development from game sales.

启动资金：The original game was funded by a 2014 Kickstarter campaign, whose backers were later promised Silksong free; no venture or publisher investment is documented (Nintendo AU, PlayStation LifeStyle).

起因

Hollow Knight began as a game-jam project on the theme "Beneath the Surface" in mid-2014; Team Cherry, a three-person Adelaide studio, grew it into a full game with Kickstarter backer money (Nintendo Australia interview). The game launched in February 2017, passed 1M copies on PC alone in its first year, added Switch in June 2018 and PS4 and Xbox One in September 2018, and reached 2.8M copies across all four platforms by February 2019 (IGN, PlayStation LifeStyle).

经过

In February 2019 Team Cherry announced Silksong, which had started as a Hollow Knight expansion and grown into a full sequel. The announcement started a virtuous loop: sequel hype sold the original, original sales funded more development, and six years of quiet only sharpened demand — unit sales rose from 2.8M to 15M between 2019 and August 2025 (Eurogamer, IGN). Co-founder Ari Gibson told Eurogamer the project was never stuck and had no strict deadline; co-founder William Pellen described a development method where ideas became playable content almost immediately.

结果

As of 2025-08-20 Team Cherry had confirmed 15M copies sold and set Silksong to launch on 2025-09-04 across PC, Switch, PS4, PS5, Xbox One and Xbox Series X|S; the studio remained independent and small, and Gibson told Eurogamer the team was having fun with the work (IGN, Eurogamer).

可借鉴之处

一款完全自主的爆款能将玩家的期待转化为运营资金：《丝之歌》的期待让《空洞骑士》销量从280万上升到1500万，并资助了七年耐心的开发，期间没有依赖任何外部投资者。