Truely topped up funding to $5.5M to push Switchless eSIM travel connectivity

Truely is a Singapore-based travel eSIM provider selling data to frequent travellers, business travellers and digital nomads.

Travel connectivity can be sold roaming-free without switching plans or carriers, and distributed through OTAs, airlines and fintech super-apps rather than direct alone

$5.5M total: $3.5M raised October 2024, plus a $2M top-up from DG Daiwa Ventures, Goodwater Capital, Disrupt.com and returning Beenext

Founder and CEO Simon Landsheer built Truely around 'Switchless' eSIM technology — a global connectivity platform for frequent travellers seeking roaming-free data access without switching plans or carriers.

Truely raised $3.5 million in October 2024, launched its revamped Truely 2.0 app in May 2025 — which it says drove sharp B2C growth led by its unlimited-data product — and on June 2, 2025 announced a $2 million top-up from DG Daiwa Ventures, Goodwater Capital, Disrupt.com and returning investor Beenext, bringing total funding to $5.5 million.

Asia's travel rebound made mobile-first connectivity an expectation, and investors said most eSIM products 'fall short of expectations'.

Growth needed infrastructure: latency and quality-of-service upgrades are what make an eSIM dependable across borders.

Distribution partnerships with OTAs, airlines and super-apps put the product in front of travellers at booking time, not app-store search.

DG Daiwa's payment rails and corporate network in Japan open the East Asian market where outbound travel demand is strongest.

In travel infrastructure, distribution is the moat: take strategic money whose real value is payment rails, corporate partnerships and airline and OTA shelves, not just the cash.

As of June 2, 2025, Truely planned to spend the top-up on network scaling, localized plans and payments, and management tools for corporate travel teams, while expanding B2B2C distribution through OTAs, airlines and fintech super-apps. The growth claims — 'sharp' B2C growth since the May 2025 relaunch — were self-reported in a press note; no user or revenue numbers were disclosed.