Wirestock 的创作者数据押注：图片库平台转向 AI 数据集，营收运行率 4000 万美元

做的是什么生意

Wirestock is a San Francisco platform where creators upload photos, video, design, 3D and music assets; it now builds and sells curated, ethically sourced multimodal datasets to frontier AI labs.

启动资金：Total raised about $26M; the $23M Series A (May 2026) was led by Nava Ventures with SBVP (co-founded by Sheryl Sandberg), Formula VC and I2BF Global Ventures.

起因

Wirestock began in 2018 as a distribution platform helping photographers sell through stock services like Shutterstock; by 2022 it had more than 100,000 photographers. In 2023 it pivoted: labs were buying libraries and commissioning custom content, so the company became a data provider and let artists opt out of AI use.

经过

The platform passed 700,000 creators completing data tasks; revenue run rate reached $40M with $15M paid out to contributors; six of the largest foundation-model makers became customers. Teams were retrained for annotation and enterprise sales, and in May 2026 the $23M Series A (Nava Ventures, SBVP, Formula VC, I2BF) closed, taking total funding to about $26M.

结果

Still scaling: 60 employees, hiring in research/engineering/product, building enterprise collaboration software for labs, exploring audio and music modalities; AI licensing drove 20x YoY growth in creator payouts.

可借鉴之处

当你的图库成为新市场的原材料时，要转变模式而不是保卫旧模式——透明度、退出机制和报酬把现有创作者变成了供应链。