Dtex hired a Mandiant veteran to make insider risk the next big thing (interview)
In an Axios interview, new Dtex CEO Marshall Heilman explains his bet that insider-risk monitoring is where threat intelligence was 20 years ago.
Read the casestartups.centerA CASESTUDIES.CHAT ARCHIVE
Every company
starts somewhere.
How businesses began, found their footing and faced what came next.
The full archive, in the appThe latest cases
300 RECENT CASES · REGULARLY UPDATEDGetHenry renamed itself Cycle after a $17.4M round — and skipped the trademark
German electric utility-bike maker GetHenry renamed itself Cycle weeks after a $17.4M raise, betting couriers would identify with the generic name.
Read the caseCowboy sold itself to ReBirth Group after a frame recall nearly bankrupted it
Brussels e-bike maker Cowboy closed a rescue sale to ReBirth Group Holding, owner of Peugeot, Gitane and Solex; founder-CEO Adrien Roose left.
Read the caseZomato Now pilots vending-machine food pods at Gurugram workplaces
Eternal's Zomato is stocking fresh-food pods at corporate offices with restaurant brands — its latest attempt at rapid delivery, no kitchens required.
Read the caseWalmart put its everyday-low-price playbook on analog insulin at $73 a vial
Walmart launched private-label ReliOn NovoLog analog insulin with Novo Nordisk, undercutting branded rivals by up to $101 a vial and $251 a pen pack.
Read the caseWalmart's Jetblack text-a-concierge service shut after $15k-per-member costs
Walmart's invite-only texting service let Manhattanites shop by message at $50 a month — until 600 members costing $15,000 each a year ended the bet.
Read the caseVendr paid about $100M for Blissfully to own SaaS buying, use and renewal
SaaS-buying startup Vendr acquired management tool Blissfully for around $100M, aiming to track company software from purchase through renewal.
Read the caseSociété Générale sold freelancer bank Shine to serial consolidator Ageras
Four years and around €100 million after buying Shine, the French giant handed the freelancer bank to Danish fintech consolidator Ageras.
Read the caseRoyal Enfield built its EV bet as a startup-style brand: Flying Flea, Rs 400 crore in
Eicher Motors' Royal Enfield revived its WWII-era Flying Flea name as a dedicated lightweight electric brand — 220 people, 45+ patents, C6 launching 2026.
Read the casePorsche folded Greyp Bikes into its e-bike unit to go all in on two wheels
Porsche took majority control of Rimac-founded Greyp and folded it into Porsche eBike Performance — completing its pivot from sports cars to e-bikes.
Read the casePaytm's Rs 568 crore Raheja QBE insurance acquisition auto-terminated
Two years after announcing it would buy an insurer outright, Paytm's Raheja QBE deal died on a technicality — and the company pivoted to a fresh licence.
Read the casePapier bet analog stationery could win online — and sales doubled by 2026
Taymoor Atighetchi left Bain to build a digital-first stationery brand; by 2026 Papier served 2.5M customers, doubled sales, and is adding board games.
Read the caseFamily investing app Nosso shut, closing all accounts from February 2024
Anthemis and Octopus-backed Nosso helped parents invest for their kids via Junior ISAs — four years on, it wound down without disclosing why.
Read the caseNosh's robot chef went enterprise, failed, and came back on 1,000 consumer pre-orders
Euphotic Labs' AI cooking robot Nosh chased cloud kitchens, lost them to cold chains, and rebuilt around consumers who pre-paid Rs 40,000 sight unseen.
Read the caseNightCafe: the bootstrapped AI-art site that beat Midjourney to market (interview)
A failed AI wall-art store found its business by accident — a hosting bill forced a credit system, users asked to pay, and NightCafe hit $4M annualized revenue.
Read the caseMeta closed Ready at Dawn outright as Reality Labs budgets tightened
One year after killing Echo VR, Meta shut the studio that made it — effective immediately — to keep Reality Labs inside a budget cut 20% by 2026.
Read the caseJetSynthesys took majority of Fanory and hired ex-Twitter India head
The digital entertainment company bought majority control of creator-monetization platform Fanory and made cofounder Manish Maheshwari its President.
Read the caseHD rents idle surgery rooms in Southeast Asia at 15–20% below market
Bangkok's HD applied the sharing economy to healthcare: matching surgeons' private practices, patients, and vacant operating rooms left by lost medical tourism.
Read the caseDemoverse raised $600K so communities co-design products before they're made
The Bengaluru startup lets brands float concepts that communities co-create with AI design tools — pricing demand before inventory is committed.
Read the caseClensta cofounder quits as cash crunch pushes the beauty startup toward a sale
Salaries halted in August 2024; by October, cofounder Ashish Mishra stepped down as Clensta explored an acquisition — the retail-first bet had stalled.
Read the case