Eat App bought ReserveGo, closed $10M and partnered Swiggy to enter India

Eat App offers restaurants cloud-based real-time reservations, automation, guest data management and CRM; ReserveGo is an Indian B2B table-management platform.

That an acquired Indian reservation platform plus a Swiggy distribution partnership will carry Dubai-based Eat App into the subcontinent's restaurant-management market.

Eat App closed its Series B at $10M alongside the announcement; ReserveGo deal terms were not disclosed.

Eat App was founded in 2015 by Nezar Kadhem and David Feuillard, offering cloud-based applications for real-time reservations, automation, guest data management and customer relationship management. ReserveGo, incorporated in 2022 by inResto cofounder Vijayan Parthasarathy, sells table-management software that helps restaurants manage seating.

On March 12, 2026 Eat App announced it had acquired ReserveGo's technology, customer base and team — terms undisclosed — to expand its product portfolio and strengthen presence in new markets while accelerating its data-driven restaurant-management roadmap. Alongside, it closed a $10M Series B and announced a partnership with Swiggy, marking its foray into the Indian subcontinent.

The acquisition closed with ReserveGo customers promised no operational changes — 'a deeper R&D pipeline and access to Eat App's global infrastructure', per ReserveGo's statement.

It is a three-part market-entry decision — acquire local tech, close growth capital, partner with the dominant ecosystem — announced as one move.

The lineage is tidy: the founder of the acquired company previously sold inResto to Dineout, the reservation business now inside Swiggy.

ReserveGo's customers keep continuity while Eat App gains an installed base, a pattern acquirers promise and rarely document this explicitly.

Entering a market where a super-app already owns restaurants is easier as a plug-in than an invader: partner with the ecosystem, buy a local stack, and keep its customers whole.

As of 2026-03-12 Eat App had folded in ReserveGo's technology, customers and team, closed its $10M Series B, and begun the Swiggy partnership to power restaurants across India.