Enky takes its circular furniture subscription from Belgium into the UK

A Belgian subscription service furnishing offices, hospitality venues and real estate with sustainable, European-made furniture.

Around €900,000 of investment behind the two-month test phase, per the launch coverage.

Serial entrepreneur Aïssa Laroussi, founder of fintech company Edebex, started Enky after COVID-19 to address sustainability in one of the most polluting industries. Its first ambassadors are designers and interior architects, who see Europe producing 11 million tons of furniture waste a year — only 3% recycled.

A two-month test phase without advertising drew 1,000 people, with a team of 15 installing over €5M of furniture across Belgium, Switzerland, Spain and France. In October 2024 Enky launched in the UK, extending the subscription model from SMEs to multinationals, educational institutions, hospitality professionals and property developers.

The subscription reframes circular furniture from a cost premium into a procurement win — access, flexibility and lower cost in one line item.

Designers and interior architects as first ambassadors give the model a distribution channel that works without advertising.

Europe's 11 million tons of annual furniture waste, with only 3% recycled, gives the model a hard regulatory and corporate-CSR tailwind.

Circularity lands when it is priced as a subscription: buyers get lower-cost access to quality furniture, and the waste-reduction story comes with the contract.

As of October 9, 2024, Enky had just launched in the UK after installing over €5M of furniture in Belgium, Switzerland, Spain and France and representing around thirty sustainable brands. Its 15-person team served SMEs, multinationals, educational institutions, hospitality professionals and property developers, with no advertising spend to date.