The archive · AI & Models · Product decision · 2024-2026
Ethos bets voice-captured skills beat job titles; a16z leads $22.75M expert network
London's Ethos matches experts by voice-captured skills, not job titles; $22.75M a16z-led Series A, 35,000 experts joining weekly
Ethos
What the business is
An expert network where AI voice interviews capture specialists' skills and natural-language queries match them to client projects.
Starting capital:$22.75M Series A led by a16z (May 2026); prior round undisclosed
How it started
Founded in 2024 in London by James Lo (ex-McKinsey, ex-SoftBank) and Daniel Mankowitz (ex-DeepMind researcher who worked on Gemini and AlphaDev). Lo wanted better economic-opportunity matching; Mankowitz saw the economy as a knowledge graph of people, companies and products, with AI as the matching layer.
What happened
In May 2026 Ethos raised a $22.75M Series A led by a16z, with General Catalyst, XTX Markets, Evantic Capital and Common Magic participating. The company keeps an 8-person team, reports about 35,000 experts joining per week, and says it is on track for eight-figure annualized revenue; it takes 30% or more per project from clients.
No ending yet — it is still running.
Background
Ethos is a London expert-network startup founded in 2024 by James Lo, a former McKinsey and SoftBank operator, and Daniel Mankowitz, a former DeepMind AI researcher who worked on Gemini and AlphaDev. Instead of asking experts to submit a resume, it runs structured AI voice interviews that capture sub-specializations, domain knowledge and capabilities that job titles do not encode.
Clients then pose natural-language queries - 'find people who worked at a funded startup backed by A-grade investors solving finance automation' - and Ethos matches them against that richer profile data, drawing on public sources such as papers and social links as well. The pitch is that legacy players like LinkedIn and GLG only see shallow title-based signals.
In May 2026 Ethos raised a $22.75M Series A led by a16z, with General Catalyst, XTX Markets, Evantic Capital and Common Magic. It reports roughly 35,000 experts joining per week and says it is on track for an eight-figure annualized revenue, taking 30% or more per project from clients, which include top hedge funds, PE firms, leading AI labs and enterprise consultancies.
The company keeps a deliberately compact team of eight. Founders frame AI labs mapping human talent as a tailwind: the more agents take over professions, the more valuable a verified human-expert graph becomes. Ethos is still scaling with no exit or major pivot reported.
What has to be true
- Job titles are a lossy signal; voice capture produces a proprietary knowledge graph that incumbents cannot easily copy.
- The product sells to the buyer's pain directly - clients ask for capabilities, not titles, and get answers that LinkedIn and GLG cannot surface.
- The expert network is two-sided, so each weekly cohort of 35,000 new experts makes matching better for both sides.
- AI labs spending heavily to map human talent create a structural tailwind for whoever owns verified expert data.
What can be applied
When incumbents match on a single cheap signal (job titles), the unlock is a higher-fidelity capture method - here voice - that turns an undifferentiated marketplace into a proprietary data asset.
Aftermath
As of early May 2026, Ethos is scaling its expert network: about 35,000 professionals join each week via invites, and the company says it is on track for eight-figure annualized revenue while keeping a team of eight. Its clients are not named but include top hedge funds, private-equity firms, leading AI labs and enterprise consultancies, and it charges 30% or more per project. The Series A funds expansion of its AI-agent capabilities and the global expert network. No valuation was disclosed; the company remains private and has not reported an exit.
Sources
- Ethos raises $22.75M from a16z for its expert network with voice onboarding
- Wilson Sonsini Advises Evantic Capital on Ethos' $22.75 Million Series A
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