What the business is
Booking, scheduling and payments software for beauty and service professionals, expanding into AI operations for all service businesses.
The bet
That AI can run the back office for solo and small ‘Main Street’ service practitioners faster than it transforms large enterprises.
Starting capital
More than $120M raised since founding a decade ago, including the $44M Series D.
How it started
Danielle Cohen-Shohet founded GlossGenius about a decade ago as a booking, scheduling and payments platform for beauty professionals; twin sister Leah joined, and the pair later observed non-salon service providers adopting the product.
What happened
The company raised a $44M Series D led by Lux Capital with Bessemer, Imaginary Ventures and L Catterton Growth, rebranded as Genius AI, and began targeting 'health-adjacent' verticals like med spas, physical therapists and fitness businesses on top of its 125,000 businesses and near-$200M revenue.
What has to be true
Service providers outside beauty were adopting the platform on their own, showing the booking-and-payments wedge scaled to all practitioner businesses.
Running a small business is admin-heavy, and owners who would otherwise strike out on their own stay away — AI operations attack that bottleneck.
Competitors are entering agentic software for service providers, so the rebrand stakes out the broader category before someone else defines it.
What can be applied
A category leader can rebrand around its second act only from strength: Genius AI pivoted after revenue passed lifetime capital raised, not while burning to find fit.
Aftermath
As of July 21, 2026, Genius AI is scaling with the Series D capital, GlossGenius continues as one product within the rebranded company, and health care proper remains a possible future expansion rather than a current focus.
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