The archive · AI & Models · Product decision · 2023–2026
Sharpi bets WhatsApp, not CRMs, is where Brazilian B2B sales actually happen
A $4M seed backs the AI that reads WhatsApp orders and files them into ERPs — after processing $360M in transactions.
Sharpi
What the business is
Sharpi is a Brazilian conversational-sales platform for distributors and manufacturers: it attaches to each salesperson's WhatsApp, interprets orders and quotes sent by text, audio, image or file, and writes them into ERPs such as SAP, Totvs and Sankhya, with product recommendations and automatic follow-up.
Starting capital：$1.2M pre-seed led by MAYA Capital with angels including Stone's André Street and VTEX founders; $4M seed led by NXTP and ONEVC announced 2026-08-28 — about $5.2M total.
How it started
Kim Rawicz and Alexandre Philippi formally founded Sharpi in 2023 after a pivot. Rawicz had run food-distribution businesses, and the pair's first product — low-code back-office software for restaurants — showed them the market preferred purchasing over WhatsApp to using traditional systems. They rebuilt around the channel, connecting to each salesperson's WhatsApp to capture orders and quotes.
What happened
Sharpi's platform interprets orders sent by text, audio, image or file and enters them into management systems such as SAP, Totvs and Sankhya, cutting order processing from up to eight hours to about thirty minutes; it also recommends products, runs follow-ups and reactivates inactive accounts, with a management layer exposing sales scattered across WhatsApp, email and spreadsheets. After a $1.2M pre-seed led by MAYA Capital, it raised a $4M seed on 2026-08-28 led by NXTP and ONEVC with Clocktower Ventures and MAYA Capital, reporting growth from about six to more than twenty customers including Mantiqueira Brasil, Bold Snacks, Bidfood and Cayena.
How it ended up
As of August 2026 Sharpi is scaling engineering and commercial teams and building autonomous AI agents for demand generation, order processing and customer reactivation, targeting $8M in annual recurring revenue by the end of 2027.
Background
Sharpi was formally founded in 2023 by Kim Rawicz and Alexandre Philippi after a pivot: Rawicz had run food distribution businesses and the pair originally built low-code back office software for restaurants, only to discover the sector preferred buying through WhatsApp to using traditional systems. So they rebuilt the product around the channel itself — a conversational sales platform that attaches to each salesperson's WhatsApp and interprets orders, quotes and follow-ups sent by text, audio, image or file.
The platform writes the resulting data into management systems such as SAP, Totvs and Sankhya, cutting order-processing time from as much as eight hours to about thirty minutes, and adds product recommendations, automatic follow-up and reactivation of inactive accounts. A management layer gives distributors visibility into sales scattered across WhatsApp, email and spreadsheets — differentiation from passive CRMs that depend on manual updates.
After a $1.2M pre-seed led by MAYA Capital with angels including Stone's André Street and VTEX founders Mariano Gomide and Geraldo Thomaz, Sharpi raised a $4M seed on 2026-08-28 led by NXTP and ONEVC with Clocktower Ventures and MAYA Capital participating. The company said it had grown from about six active customers to more than twenty — including Mantiqueira Brasil, Bold Snacks, Bidfood and Cayena — processed over R$2 billion in transactions and reached $720,000 in contracted annual recurring revenue.
The new capital will fund engineering, sales and operations hires and a generation of autonomous AI agents for demand generation, order processing and customer reactivation, with a stated target of $8 million in annual recurring revenue by the end of 2027. The bet is that automating the WhatsApp channel — not replacing salespeople — is how B2B sales productivity improves in Latin America's distribution economy.
What has to be true
- The channel was the insight: Brazilian distributors buy and sell over WhatsApp, so an automation tool that works inside WhatsApp required zero change in sales behaviour.
- Orders were trapped in unstructured chat: parsing text, audio, images and files into SAP or Totvs cut processing from hours to about thirty minutes — a measurable efficiency gain.
- The pivot was evidence-driven: after starting with restaurant back-office software, the founders followed how customers actually bought and rebuilt around the channel.
- Early believers were operators: angels from Stone, VTEX and iFood understood B2B sales pain, and MAYA Capital doubled down from pre-seed to seed.
- Scale is still unproven: $720,000 in contracted ARR against an $8M 2027 target leaves a long runway of execution risk in a fragmented market.
What can be applied
Automate the channel your customers refuse to leave: Sharpi's WhatsApp-native order engine beat passive CRMs because it required zero change in how salespeople already sell.
Aftermath
As of 2026-08-29 Sharpi is a Brazilian conversational-sales startup with about $5.2M raised: a $1.2M pre-seed led by MAYA Capital, then a $4M seed led by NXTP and ONEVC with Clocktower Ventures and MAYA Capital. It reports more than 20 active distributor and manufacturer customers, over R$2 billion in processed transactions and $720,000 in contracted annual recurring revenue, targeting $8M by end-2027. The funds go to engineering, sales and operations hiring plus autonomous AI agents for demand generation, order processing and customer reactivation.
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