What the business is
A Milan-based group travel company that runs trips for Millennials and Gen Z in groups of 8 to 15 led by 'group leaders', plus the WeMeet local-events app.
The bet
That young travelers will pay for trips and local events designed around social bonding, so group travel can behave like a social platform instead of a booking site.
Starting capital
$58M Series C led by Airbnb; roughly $100M raised in total.
How it started
WeRoad's founders, Paolo De Nadai, Fabio Bin and Erika De Santi, started it in 2017 from a personal need to find people to travel with after college. De Nadai says he and Bin tried similar group-travel companies where people traveled together without really connecting, because groups were mixed in age and guides were local experts.
What happened
WeRoad built trips for younger travelers around shared interests, with itineraries structured around social dynamics, usually 10 to 12 days, and about 60% of travelers book another trip. It works with over 4,000 group leaders globally. In 2025 it launched WeMeet, for local dinners, hikes and yoga classes, which drew over 50,000 attendees in 35 cities and 150,000 downloads. In May 2026 it announced the Series C to launch in the US, beginning with Austin.
What has to be true
De Nadai says the biggest concern people have is rarely the destination but whether they will connect with the group.
WeMeet lets WeRoad enter a city through local events, recruiting leaders and partners before selling trips.
Investors, including Airbnb, are betting demand for offline social connection among younger consumers is real.
What can be applied
A business can add a low-cost local-events product to its core trips to build a community and recruit leaders in a new market before selling expensive trips there.
Aftermath
As of 2026-05-27 WeRoad had raised about $100M in total, planned to start US events in Austin through 2026, and reported €130M in 2025 revenue; the figures are the company's own.
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