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Curebit 押注好友推荐胜过广告；120 万美元种子轮于 2012 年注入
YC 孵化的 Curebit 让购买后的推荐变得可分享且双向受益：截至 2012-01-27 已有约 1000 家电商和 SaaS 客户。
Curebit
做的是什么生意
Curebit was a hosted referral-marketing platform for e-commerce and SaaS: post-purchase Facebook, Twitter or email share prompts, standalone referral pages, and one-off campaign tools, sold as plugins for 14 platforms including Shopify and Magento.
启动资金：$1.2M seed announced 2012-01-27 from 500 Startups, Karl Jacob, Auren Hoffman, Dharmesh Shah, Gordon Tucker and Alex Lloyd (Accelerator Ventures).
起因
Curebit came out of Y Combinator's winter 2011 class and launched at Demo Day in March 2011 as a way to turn existing customers into marketers. Co-founder and CEO Allan Grant's timing thesis, quoted by TechCrunch, was that the best moment to ask is right after a purchase, "when you've basically voted with your wallet." On 2011-10-17 the company launched its Social Referral Optimizer, which automatically split-tested offer copy, incentive type, sharing message, landing page and design, and learned from tests running across other sites on the network.
经过
By 2012-01-27 Curebit said it had roughly 1,000 customers, from small e-commerce stores to Giggle.com and an unannounced top-20 retailer plus a consumer foods company. Reported results: 15%-25% share rates when only one side of the deal benefited, 45%-65% when the deal was double-sided, about 3% for a standalone share button, 1-5 clicks per share, and conversion generally 2-3 times higher than traditional campaigns — in some cases up to 30% — with higher average order values at checkout. The $1.2M seed announced that day, from 500 Startups and a group of operators and angels, was earmarked for continued product development and three hires that would take the five-person team to eight.
还没有结局，它还在跑。
背景
Curebit 来自 Y Combinator 2011 年冬季班，于 2011 年 3 月在 Demo Day 推出，作为在线商店和 SaaS 公司的托管推荐平台。联合创始人兼 CEO Allan Grant 的理论是时机：在购买后时刻请求分享，那时顾客刚刚"用钱包投票"，而非通过被动的分享按钮。
该平台提供购买后的 Facebook、Twitter 或邮件提示、独立推荐页面和一次性活动，并作为插件支持 Shopify、Magento 等 14 个平台。其 Social Referral Optimizer 于 2011-10-17 发布，跨网站测试优惠文案、激励、落地页和设计。截至 2012-01-27，公司报告约 1000 名客户：单方优惠分享率 15%-25%，双向优惠 45%-65%，转化率比传统活动高 2-3 倍。
2012-01-27，TechCrunch 报道了来自 500 Startups、Karl Jacob、Auren Hoffman、Dharmesh Shah、Gordon Tucker 和 Accelerator Ventures 的 Alex Lloyd 的 120 万美元种子轮。资金用于产品开发和招聘 3 人——两名开发者和一名设计师——使团队从 5 人增至 8 人。
这件事要成立，得有什么
- 购买后的时刻是意图的最强信号，Curebit 自己的数据显示双向推荐分享率 45%-65%，被动分享按钮仅约 3%。
- 数据来自付费商户而非演示文稿：约 1000 名客户和 14 个平台插件意味着模型已在现实运行。
- 创始人持续优化优惠本身——他们报告文案比折扣大小更重要——使产品成为测试工具而非单一按钮组件。
- 种子轮结合了知名加速器和亲力亲为的运营商天使，让五人团队有空间继续建设而非立即追逐收入。
可借鉴之处
把握提问时机，在意图最高时给予双方奖励：刚付完款的顾客是商店最便宜、转化率最高的营销者。
后续进展
截至 2012-01-27，Curebit 刚宣布其 120 万美元种子轮，报告约 1000 名客户，双向推荐分享率 45%-65%，并招聘两名开发者和一名设计师将团队从 5 人增至 8 人，产品开发为资金用途。本批次未记录该日期后的情况。
资料来源
- YC Alum Curebit Raises $1.2 Million For Online Referral System
- Y Combinator Alum Curebit Wants To Optimize Your Referral System, Turn Your Customers Into Marketers
- Curebit (YC W11) Raises $1.2 Million For Online Referral System
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