Djust raises $13M to rebuild B2B commerce the way Mirakl did B2C marketplaces

A French B2B e-commerce platform connecting ERPs to catalogs, ordering and payments for business buyers.

That B2B commerce needs its own platform, not a B2C marketplace retrofitted: catalogs, contract pricing and ERP-connected orders designed for business buyers.

$4M seed led by Elaia Partners in 2020; $13M (€12M) led by NEA with Elaia in June 2023.

Arnaud Rihiant spent more than a decade on Mirakl's founding team. 'Every time we would do a B2B project with Mirakl, I was shocked by the complexity of the project,' he told TechCrunch — and concluded the marketplace industry 'was designed for B2C.'

Raised a $4M seed led by Elaia in 2020, then $13M led by NEA in June 2023; built per-client catalog segmentation, contract-specific pricing, bidding, re-ordering, configurable payments and headless or custom frontends; 45 staff.

Underserved B2B buyers still order by phone, email and Excel layered on their ERPs — an architectural gap, not a feature gap.

B2B mechanics like contract prices, client-segmented catalogs, bidding and re-orders cannot be retrofitted onto B2C marketplace plumbing.

The founder's ten years inside the category leader is both the product map and the go-to-market credibility.

When a category leader's tool keeps producing complex projects, the gap is architectural, not executional — building for the buyer the industry was not designed for is the company.

As of the June 2023 round, Djust had 45 employees and clients in construction and franchise retail; the plan was to grow the team, iterate the product and expand across Europe. The material records no later outcomes.