HoneyLove 在 YC S18 Demo Day 发布时售出 50 万美元的工程塑身衣

做的是什么生意

HoneyLove designs and sells direct-to-consumer shapewear: its $89 Sculptwear line uses supportive boning inside garment seams, encased in protective fabric, plus patent-pending BoostBands, to shape without bunching or flattening curves.

启动资金：The February 2018 Kickstarter raised $300,000 in pre-orders against a $30,000 goal before the product launched at $89.

起因

Betsie Larkin spent her first ten professional years as an EDM artist — two solo albums, tours across five continents, and work with Armin van Buuren and Ferry Corsten — and was constantly frustrated by the shapewear she wore under stage outfits. Her research found two industry-wide problems: shapewear bunched and needed constant readjustment, and it flattened everything, including the curves wearers wanted to show. That led to HoneyLove and the Sculptwear design.

经过

HoneyLove ran a Kickstarter in February 2018 that raised $300,000 in pre-orders against a $30,000 goal, and manufactured at a WRAP gold-certified factory dedicated to shapewear in Guangdong, China. The product sold at $89 — between cheap shapewear at about $35 and high-end garments at $150 — with patent-pending BoostBands in the back of the legs meant to accentuate the curve between the bottom and upper legs. At YC S18 Demo Day 1 on 2018-08-20, TechCrunch reported the company had already sold $500K in product.

可借鉴之处

创始人的亲身体验能暴露切实的产品缺口，但 HoneyLove 的证明是支付意愿：30 万美元的 Kickstarter 预购发生在品牌需要赢得拥挤的零售领域之前。