档案库 · 电商与平台 · 产品决策 · 2016–2023
Nana在沙特的暗店杂货押注：获得Kingdom Holding 1.33亿美元投资，下载量破千万
沙特杂货平台Nana自2016年起建立15分钟暗店配送模式，后于2023年完成由Kingdom Holding领投的创纪录1.33亿美元C轮融资。
Nana
做的是什么生意
Saudi e-grocery platform running dark stores that pick and deliver household grocery orders within 15 minutes, with plans to expand into adjacent delivery services across MENA.
启动资金：$18M Series B led by STV (2020); 500-million-riyal ($133M) Series C in Feb 2023 led by Kingdom Holding and Uni-Ventures
起因
Nana was launched in January 2016 by Abdulmajeed Alsukhan and Sami Alhelwah as the first platform in Saudi Arabia to handle household grocery needs digitally. The founders' premise was that ordering groceries from a phone would beat the weekly supermarket trip — but only if fulfillment was fast, reliable and cheap enough to become a habit.
经过
Nana pioneered the dark-store model in the Saudi market, delivering orders within 15 minutes from closed shops, and by early 2023 claimed more than 10 million downloads and record order volumes. It raised an $18M round in 2020 led by STV with Middle East Venture Partners participating, and in February 2023 closed a 500-million-riyal ($133M) Series C led by Kingdom Holding — Prince Alwaleed bin Talal's investment firm — and Uni-Ventures, with Sultan Holding, Al-Jasser Holding, Red Diamond Company, Dallah Al-Baraka Group and AlJammaz Holding joining. The round, described by Wamda as one of the largest for a Saudi startup at the time, was aimed at strengthening Nana's position as the leading e-grocery platform in Saudi and MENA and expanding into a regional market the company estimated at $165 billion.
结果
Still scaling: after the February 2023 Series C, Nana continued to operate as Saudi Arabia's leading e-grocery platform with 10M+ downloads, planning regional expansion and more diversified services; no later valuation or exit has been disclosed.
背景
Nana是沙特电子杂货平台，于2016年1月由Abdulmajeed Alsukhan和Sami Alhelwah推出，是该国首个数字杂货解决方案。它自建暗店，承诺15分钟送达，押注快速可靠的电话订购将取代每周超市采购——在一个该公司估计为1650亿美元的市场中。
到2023年初，Nana报告下载量超过1000万，订单量创纪录，此前的2020年完成了由STV领投、MEVP参与的1800万美元融资。2023年2月，它完成了由Kingdom Holding和Uni-Ventures领投的5亿里亚尔（1.33亿美元）C轮融资——当时沙特初创企业最大融资之一——Sultan Holding、Al-Jasser Holding、Red Diamond Company、Dallah Al-Baraka Group和AlJammaz Holding参与。
本轮融资用于扩展Nana的暗店网络和中东北非地区更多样化的服务，Kingdom Holding的CEO表示投资旨在使Nana成为沙特及该地区数字购物的领导者。截至2023年2月，公司仍为私有并处于扩张阶段，未披露估值或退出情况。
这件事要成立，得有什么
- 2016年，沙特杂货购物仍是每周一次、线下进行的，为数字优先的手机杂货平台留下先发空白。
- 暗店模式使15分钟配送成为可能，相对于超市连锁和没有本地库存的市场，形成了速度优势。
- 千万下载和创纪录订单量证明了家庭需求，使公司有筹码完成创纪录的沙特融资。
- Kingdom Holding的参与——该投资方曾投资本地区和全球主要品牌——表明对沙特电子杂货市场这个1650亿美元机会的信心。
可借鉴之处
速度是切入市场的楔子，而非护城河：Nana的15分钟暗店赢得了领先地位和资本，但本轮融资的理由是1650亿美元的区域市场——扩张，而不仅仅是配送速度。
后续进展
截至2023年2月，Nana作为沙特领先的电子杂货平台运营，下载量超过1000万，采用暗店模式，15分钟内送达订单。其1.33亿美元C轮融资由Kingdom Holding和Uni-Ventures领投，多家沙特家族集团参与，被描述为沙特初创企业最大投资轮之一。公司表示将利用资金巩固在沙特地位，并向中东北非扩张，提供更多样化服务。未披露估值、收入或退出数据。
资料来源
- Nana raises $133 million in a Series C round led by Kingdom Holding
- Saudi start-up Nana raises $133m to fuel growth
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