Pebble 2025年复出：开源PebbleOS，149美元Core 2 Duo售罄

做的是什么生意

Relaunches the Pebble smartwatch line — Core 2 Duo, Core Time 2, Round 2 — running open-source PebbleOS, sold only by preorder.

启动资金：Founder-funded: Migicovsky sold Beeper to Automattic in 2024 and kept the new company his own, with no disclosed VC round (The Verge).

起因

Migicovsky still wore his 2016 Pebble daily, worried it would eventually stop working. After selling Beeper to Automattic, he asked Google — which owned Pebble's code via Fitbit — to open-source PebbleOS. Google released the firmware on GitHub on 2025-01-27, and Migicovsky started a new company with a RePebble waitlist, planning watches that look, feel, and work like the old Pebbles.

经过

Preorders opened 2025-03-18 for the $149 Core 2 Duo and $225 Core Time 2; the black Core 2 Duo sold out in days. Core Devices reacquired the Pebble trademark by mid-2025, restoring the original name. It built 200 beta units by June, shipped all Core 2 Duo preorders through July–August, and by early October had produced 2,960 white Pebble 2 Duo units, relaunching the companion app on iOS and Android with the old app catalog.

结果

Still running and shipping: 19,000+ Pebble Time 2 units delivered by July 2026 (330 replaced for defects, ~1.7%), and production of 14,000 preordered Pebble Round 2 units began late July 2026.

可借鉴之处

当一个利基产品的核心资产——操作系统及其社区——被解放时，它可以被廉价地重新推出；刻意保持小规模和预购资金可以是护城河，而不是失败。