Pulppo赋能经纪人的赌注以被Habi收购告终

做的是什么生意

Pulppo is a Mexico-based proptech giving real-estate brokers AI-powered tools for valuations, listings, home visits and client management, earning revenue by splitting the broker's commission.

启动资金：US$1.7M pre-seed led by Latitud (2022) and a US$5M seed led by DAAL Ventures with Y Combinator, 1984VC and Boost Capital (2023).

起因

Gath and Iglesias, Argentine founders who moved to Mexico, launched Pulppo's MVP in October 2021 with 20 agents. Their contrarian bet: most proptechs tried to remove the broker, so Pulppo would arm brokers with valuation, marketing-metrics and home-visit tools and take a cut of the fee instead of charging upfront.

经过

A US$1.7M pre-seed led by Latitud closed in February 2022 with Newtopia and angels from Rappi, Kavak and HiHab. In January 2023, DAAL Ventures led a US$5M seed with Y Combinator, 1984VC and Boost Capital. Pulppo said its tools cut selling time from the regional 9–12 months toward 90 days, and 30 allied brokerages grew 50–60% year over year in their first quarter.

结果

In February 2026, Colombia's proptech unicorn Habi acquired Pulppo to add broker tools across Mexico, Colombia and Argentina; terms were not disclosed. Habi framed the deal as consolidation after LatAm funding dried up, and reported its own first full month of profitability in November 2025.

可借鉴之处

为现有玩家建造而不是对抗他们，给了Pulppo一个无人防守的切入点——收购方支付的是经纪人关系，而不是软件本身。