Sary押注沙特小商店在线批发；1.12亿美元后与ShopUp合并

做的是什么生意

Saudi B2B marketplace connecting micro and small retailers (grocers, cafes, restaurants) with FMCG wholesalers and manufacturing brands through mobile and web apps, with logistics and embedded financing on top.

启动资金：$112M raised by end-2022 ($30.5M Series B in May 2021, $75M Series C in Dec 2022); $110M equity-plus-financing backing for the merged SILQ Group in April 2025

起因

Sary was founded in April 2018 by Mohammed Aldossary, a former Careem general manager, and Khaled Alsiari. Their premise: Saudi micro-retailers ordered stock through phone calls, WhatsApp and fragmented distributor networks with no price transparency or reliability, inside a retail market Aldossary estimated at $165 billion. The platform connected those shops directly to wholesalers and brands.

经过

By May 2021 Sary had 100,000+ app installs and, during the pandemic alone, served 30,000+ verified retail businesses and moved 4 million tonnes of goods across Riyadh, Jeddah and Dammam. It raised a $30.5M Series B led by VentureSouq with Rocketship.vc, STV and existing backers Ra'ed Ventures, MSA Capital and Derayah, and announced plans to build native fintech products so revenue would not depend on marketplace commissions. In March 2022 it closed a $75M Series C, acquired Egypt's B2B marketplace Mowarrid to enter North Africa, and took a stake in Pakistan's Jugnu to enter South Asia. In April 2025 Sary merged with Bangladesh's ShopUp to form SILQ Group, backed by $110M led by Sanabil Investments (PIF) and Valar Ventures; the combined group had served 600,000+ retailers and hotels, restaurants and cafes, processed $5B+ in transactions, disbursed $750M+ in embedded financing and shipped 100 million orders.

结果

Still scaling: as of April 2025 Sary operates as part of SILQ Group, pitched as the largest B2B commerce platform spanning the Gulf and South Asia, with Sanabil Investments and Valar Ventures putting $110M behind the merged entity.

可借鉴之处

成为中间人：为小商店数字化批发采购，然后将网络转化为信贷和支付业务，而不是押注市场佣金。