档案库 · 电商与平台 · 战略决策 · 2018–2026
COFE应用的海湾咖啡市场押注：1.78亿美元上市前向AI采购SaaS转型
科威特的咖啡订购应用在沙特阿拉伯下载量前十，2026年重塑为AI采购SaaS，并以1.78亿美元估值融资。
COFE (COFE Tech, 前身为COFE App)
做的是什么生意
Started as a consumer coffee marketplace (order drinks, beans, capsules and machines from shops in one app); now also sells COFE Tech, an AI procurement and commerce platform aimed at food-and-beverage businesses.
启动资金：Al Imtiaz invested $10M in an earlier round and another $1M in the 2023 raise; Wa'ed Ventures and eWTP Arabia Capital led a $15M round in 2023; the 2026 pre-IPO amount was undisclosed at a $178M valuation.
起因
Ali Al Ebrahim launched COFE in Kuwait in 2018 as a coffee-only marketplace: users order drinks from shops hosted on the platform and buy capsules, beans, machines and accessories from the same app. The bet was that the Gulf's coffee culture would consolidate onto one digital destination. COFE entered Saudi Arabia, the region's biggest economy, in 2020, and in 2021 Saudi Arabia's CITC listed it among the top-10 most downloaded food delivery and restaurant apps in the Kingdom.
经过
COFE kept consolidating: it acquired UAE-based coffee marketplace Sippy Beans in 2021 and Saudi app Kaffeen in 2022, and in March 2023 raised $15M from Aramco's Wa'ed Ventures and eWTP Arabia Capital to strengthen e-commerce and expand. Founder Al Ebrahim framed the ambition as creating "a fertile breeding ground for the growth of the entire coffee ecosystem." By 2026 the company had rebranded as COFE Tech and, per its own announcement, evolved from the consumer app into an enterprise AI and B2B SaaS platform: Agentic Procurement (AI agents forecasting demand, automating purchase orders, approvals, inventory, e-invoicing, logistics, vendors and embedded finance), a COFE Pay BNPL product, and an Agentic Commerce platform, claiming more than 1,000 enterprise customers across 3,000 outlets in Saudi Arabia, Kuwait and the UAE.
结果
At LEAP 2026 in Riyadh, COFE Tech closed a pre-IPO round at a $178M valuation backed by Wa'ed Ventures, Aditum Investment Management, Masarrah Investment Company and Alyasra Foods, and said it targets a listing on one of Saudi Arabia's capital markets by 2029.
背景
COFE于2018年在科威特以一个狭窄的楔子开始：仅限咖啡的市场。创始人Ali Al Ebrahim并没有与综合食品配送巨头竞争，而是押注海湾咖啡文化会整合到一个应用上，用户可以在那里从任何商店订购，并购买咖啡豆、胶囊和机器。这个赌注带来了实际的消费者吸引力：在2020年进入沙特阿拉伯后，COFE被该国的CITC评为2021年下载量前10的食品配送和餐厅应用。
公司利用这一地位整合品类，在2021年收购了阿联酋市场Sippy Beans，在2022年收购了沙特应用Kaffeen，并于2023年3月从Aramco的Wa'ed Ventures和eWTP Arabia Capital筹集了1500万美元。其宣称的雄心是成为该地区咖啡生态系统的数字层，而不仅仅是另一个配送应用。
更大的战略赌注出现在2026年。更名为COFE Tech后，公司宣布已从消费者市场演变为企业AI和B2B SaaS提供商：代理型采购代理预测需求并自动化采购订单、库存、发票和物流，外加COFE Pay和面向商家的AI商务平台。公司表示，在沙特阿拉伯、科威特和阿联酋，它服务于超过1,000家企业客户，覆盖3,000个门店。
在利雅得LEAP 2026上，COFE Tech完成了估值为1.78亿美元的上市前轮次，参投方包括Aramco的Wa'ed Ventures、Aditum、Masarrah和Alyasra Foods，并宣布目标是在2029年前在沙特资本市场上市。转型故事——从消费者应用到企业AI平台——正是新估值所支付的，尽管平台的规模数据来自公司自己的公告。
这件事要成立，得有什么
- 仅限咖啡的市场可以在海湾地区赢得高频率垂直领域，而无需在综合食品配送平台上超支，沙特阿拉伯的咖啡文化为其提供了大型本土市场。
- 收购Sippy Beans和Kaffeen巩固了品类份额，并给了COFE运营足迹，以声称真实的消费者排名。
- 运营市场产生了订单、库存和供应商数据——这是COFE Tech现在作为AI采购基础设施卖回给企业的原材料。
- 2026年的估值依赖于未经证实的企业转型和公司报告的客户数量，因此风险在于餐饮运营商是否真正购买代理平台。
可借鉴之处
单一垂直领域的消费者热门并非持久模式——COFE押注于其市场积累的数据上的更难的企业销售。
后续进展
截至2026-09-02，COFE Tech正朝着IPO发展。在利雅得LEAP 2026上，它完成了1.78亿美元估值的上市前轮次，由Aramco的Wa'ed Ventures、Aditum、Masarrah和Alyasra Foods支持（金额未披露）。资金支持在沙特阿拉伯、阿联酋、科威特和更广泛的中东和北非地区的扩张，目标是在2029年前在沙特资本市场上市。其消费者咖啡市场仍与COFE Tech并行运行，COFE Tech表示AI代理管理着1,000多个客户在3,000个门店的采购、销售和库存。
资料来源
- Coffee marketplace Cofe raises $15m to fuel growth
- COFE Technologies secures pre-IPO funding at $178mn valuation
- COFE Tech Secures Pre-IPO Investment At $178 Million Valuation
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