档案库 · 消费应用 · 产品决策 · 2025–2026
Scrubsy 押注印度人购买设计感泡沫清洁剂，获 50 万客户后完成 300 万美元种子轮
由 Kartik Sibal 及其联合创始人于 2025 年创立的 D2C 家居护理品牌，销售泡沫厨房和鞋类清洁剂，宣称在 300 万美元种子轮前已拥有超过 50 万客户。
Scrubsy
做的是什么生意
Scrubsy, operating as BoldChem Science Pvt Ltd, is a Gurugram D2C home-cleaning brand making foam-based kitchen, bathroom and footwear cleaners, sold through its own website and major online marketplaces.
启动资金：Nearly $3M (Rs 27 crore) seed round led by V3 Ventures, announced in August 2026; specific terms and valuation were not disclosed.
起因
Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin founded Scrubsy in 2025, after watching designed D2C brands win in Indian personal care and food while household cleaning stayed a market of unbranded commodity products. Their bet was that the same playbook could work for home care: foam-based cleaners for kitchens, bathrooms and footwear, sold under one brand on its own site and major marketplaces.
经过
The company, which operates as BoldChem Science Pvt Ltd from Gurugram, says it added more than 500,000 customers within eight months of launch and recorded 100% year-on-year growth. In August 2026 it raised nearly $3M (Rs 27 crore) in seed funding led by V3 Ventures, and said the capital would accelerate product innovation, expand manufacturing and reach more Indian households, with new categories planned in car cleaners, laundry care and all-purpose home cleaning.
结果
Scrubsy is live and scaling toward a stated target of Rs 100 crore in annualised revenue by FY28, a figure both Newzchain and DealStreetAsia report as the company's own goal.
背景
Scrubsy 是古尔冈的 D2C 家居清洁品牌，以 BoldChem Science Pvt Ltd 运营，2025 年由 Kartik Sibal、Ishan Suri、Nitin Jain 和 Aditya Bhasin 创立。它生产泡沫厨房、浴室和鞋类清洁剂，并通过自家网站和主要电商平台销售。
创始人对赌的是，印度家居护理正从无品牌日用品转向设计感、D2C 优先的品牌，这一模式在个护和食品领域已催生大型企业。Scrubsy 的应对是推出一个有名品牌，采用易用的泡沫形态，在线销售以保护品牌和利润。
公司称推出后八个月内新增客户超 50 万，同比增长 100%，2026 年 8 月完成由 V3 Ventures 领投的近 300 万美元（2700 万卢比）种子轮融资。创始人表示资金将加速产品创新和生产，并触达更多印度家庭。
Scrubsy 的目标是到 FY28 年化收入达 1 亿卢比，计划扩展至汽车清洁剂、衣物护理和其他多功能家居清洁产品。故事尚早：关键在于家居清洁这一重复购买率高的品类能否像个护一样支撑高端 D2C 品牌。
这件事要成立，得有什么
- 印度家居护理是一个巨大的重复购买市场，仍以无品牌日用品为主，这为设计感品牌留出了抢占份额的空间。
- D2C 优先的分销让 Scrubsy 能控制定价和利润，而线下零售曾压低了这两者。
- 泡沫形态在体验上形成差异，而不仅仅是成分，为小创业公司提供了让消费者从现有液体产品切换的理由。
- 印度—海湾走廊为家居护理品牌提供了出口选择权，Newzchain 指出这是该品类吸引投资者的因素之一。
可借鉴之处
在品类爆发前引入经过验证的打法：Scrubsy 借鉴个护领域的 D2C 品牌策略进入清洁行业，该领域无品牌产品留出了占据货架的空间。
后续进展
截至 2026 年 9 月，Scrubsy 正从古尔冈扩展。2026 年 8 月种子轮后，它称推出后八个月内新增客户超 50 万，同比增长 100%，目标是到 FY28 年化收入达 1 亿卢比，并计划推出汽车清洁剂、衣物护理和多功能家居清洁新系列。风险包括对平台依赖及费用、抄袭品牌、扩张至早期采用者之外的获客成本上升，以及重复购买能否支撑高端定价。
资料来源
- Scrubsy raises $3M seed funding from V3 Ventures for D2C cleaning brand
- V3 Ventures leads $3m funding in Scrubsy, and other India deals
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